Who stands for the norm? The place of metonymy in androcentric language

Martin, Paul C.; Papadelos, Pam

doi:10.1080/10350330.2016.1145371

Cited by 14 publications

(9 citation statements)

References 40 publications

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“…As for the metonymic mapping, it is structured by an idealised cognitive model defining how knowledge is organised in connection with the cultural, linguistic and natural worlds, and the mapping is realised via a linkage through pragmatic function where the source domain mentally activates the target domain. Consequently, metonymy has a conceptual effect that it experientially entails one (sub)domain to be foregrounded or highlighted by another in the matrix, and conceptual metonymy forms natural inference that are employed by participants in linguistic communication in order to derive utterance meaning Lakoff 1987, Radden and K vecses 1999, Croft 2002, Panther and Thornburg 2003, arcelona 2007, K vecses 2010, Martin and Papadelos 2017.…”

Section: Literature Reviewmentioning

confidence: 99%

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Chinese Neologisms in the Field of Fandom: From a Rhetorical Perspective

Wang

2020

IJLLS

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In this paper, I investigate Chinese neologisms in the field of fandom from a rhetorical perspective. Chinese fans either borrow existing expressions, sometimes Internet neologisms, and employ them in a novel approach, or create new expressions. Fandom neologisms may involve conceptual metaphor and conceptual metonymy. Metaphor can be categorised into playful metaphors and visual metaphors, the former of which may be concerning war, food or sex. Sex-related metaphors in fan neologisms are expressed via euphemismby means of alphabetic words, homophones and altered characters, owing to social taboo and Internet language usage regulation. In terms of fandom neologisms involving metonymy, they may be accompanied by nominalisation, verbification and hyperbole. Moreover, my observation indicates that Chinese fandom neologisms normally demonstrate semantic opaqueness, which I presume might be correlated with recognition memory. As a subcategory of Internet neologisms generated from networked grassroots communication,fandom neologisms demonstrate an upward transmission direction, as well as a potential to enter the mainstream lexicon by means of being cited by the traditional media.

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Section: Literature Reviewmentioning

confidence: 99%

“…Another notable metonymy is THE QUALIFICATION FOR THE PERSON, viz. the substitution theory of metonymy Seto 1999, arcelona 2003, Panther and Thornburg 2007, K vecses 2010, Martin and Papadelos 2017.…”

Section: Conceptual Metonymymentioning

confidence: 99%

Chinese Neologisms in the Field of Fandom: From a Rhetorical Perspective

Wang

2020

IJLLS

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“…In cognitive linguistics, metonymy and synecdoche are often believed to instantiate the same conceptual phenomenon (Dalpanagioti, 2018;Martin & Papadelos, 2017;Mittelberg, 2018;Nguyen, 2017). Lakoff & Johnson (1980) see metonymy as a predominantly referential shift phenomenon within one cognitive domain.…”

Section: Conceptual Metonymymentioning

confidence: 99%

Cross-linguistic Analysis of Metonymic Conceptualization of Personality in English and Vietnamese Idioms Containing "Head", "Face" and “Eyes”

Van

Lien

2020

IJELS

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Research on idioms from the point of view of cognitive linguistics, in particular through conceptual metaphor and conceptual metonymy in cognitive semantics, has been steadily growing. While there have been quite a few investigations into the role of conceptual metaphors in meaning formation, conceptual metonymies are still left underexplored. This article examines the role of metonymic conceptualization of personality in English and Vietnamese idioms containing "head", "face" and “eyes” from the conceptual metonymy theory of cognitive linguistics. With analyzed examples from 713 English languages and 947 Vietnamese idioms of body parts collected, the article shows that metonymic conceptualization plays an essential part in the formation of meaning. There are many similarities in the way "head", "face" and “eyes” are conceptualized for personality in both English and Vietnamese cultures. However, why Vietnamese body part idioms use a lot of symbolic pairs, English idioms do not. The study suggests more attention to conceptual metonymy in teaching idioms in order to help students infer idiomatic meanings. Rather than asking students to learn by heart the composite meaning of idioms, teachers should encourage them to guess the idiomatic meaning. Besides, conceptual metonymy should be explained to students since it helps language learners infer idiomatic meaning and retain it longer.

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“…Thus, androcentric discourse upholds the patriarchy and creates gender polarisation, it positions man and woman as profoundly different from one another which in turn reproduces androcentric discourse and maintains the hierarchal social order (Bailey & LaFrance, 2017;Bem, 1993). Androcentric discourse is highly critiqued by post-feminist theory in problematising the reciprocal relationships between genders (Martin & Papadelos, 2017). This type of androcentric discourse becomes embedded in traditions, mannerisms and language, which perpetuates these constructs (Bailey & LaFrance, 2017).…”

Section: Theoretical Considerationsmentioning

confidence: 99%

Representations of industrial heritage in tourism marketing materials: Analysing androcentric discourse in textual and visual content

Funk¹,

Pashkevich²

2020

DAMeJ

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This study uses a post-feminist lens to examine destination-marketing material connected to three sites in Bergslagen, an area located in the central part of Sweden famous for centuries of mining activity. This region continues to have ongoing mining operations, but has also worked at developing cultural and industrial heritage interpretations of its industrial past. A rich history of development based on mines, quarries and smelting huts has created a foundation for possible reinterpretations of history for tourism and became a ground for representation of metanarratives. In this study we analyse three sites located in the area of Bergslagen ˗ Långban, Axmar Bruk (Axmar mill) and Engelsberg Bruk (Engelsberg mill). On-line textual and visual marketing materials used by these destinations allowed for the analysis of representations of the industrial heritage. Using post-feminist theory, we analysed representations of the industrial heritage in the marketing textual and visual materials of these chosen attractions. Our goal was to find the dominant representations as well as to explore what representations were missing from the stories told to the visitors. Our results show that both images and textual material continue to rely heavily on the representations of patriarchal system of Bergslagen and its industrial heritage, whereas the role of female and 'other' alternative narratives continue to be excluded. This study contributes to a deeper understanding of how marketing materials remain as facilitators in upholding male and female stereotypes connected to industrial heritage and the conclusions highlight the continued polarisation of gender through contemporary channels of communication.

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Who stands for the norm? The place of metonymy in androcentric language

Cited by 14 publications

References 40 publications

Chinese Neologisms in the Field of Fandom: From a Rhetorical Perspective

Chinese Neologisms in the Field of Fandom: From a Rhetorical Perspective

Cross-linguistic Analysis of Metonymic Conceptualization of Personality in English and Vietnamese Idioms Containing "Head", "Face" and “Eyes”

Representations of industrial heritage in tourism marketing materials: Analysing androcentric discourse in textual and visual content

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