Who shops groceries where and how? – the relationship between choice of store format and type of grocery shopping

Nilsson, Elin; Gärling, Tommy; Nordvall, Anna-Carin; Marell, Agneta

doi:10.1080/09593969.2014.940996

Cited by 52 publications

(64 citation statements)

References 51 publications

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“…European and U.S. food retail sectors are undergoing a dramatic shift because of changing consumer and retail trends, such as lack of time to shop for food, availability of a wide variety of information online, and competition among retail formats (Edwards 2012;Business Wire 2014;Food Marketing Institute 2003;Nilsson et al 2015;Putrevu and Lord 2001). The grocery category has been traditionally classified as convenience goods that involve minimal purchasing effort or time and little consumer preference (Holton 1958).…”

Section: Introductionmentioning

confidence: 99%

Smart grocery shopper segments

Atkins

Kumar

Kim

2016

Journal of International Consumer Marketing

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This study segments grocery shoppers seeking to maximize shopping value and minimize the investment of time, money, and effort. The literature lacks investigations of grocery shoppers based on shopping activities; therefore, this study aims to fill the gap. Data were obtained from 751 respondents who recently made a smart grocery shopping purchase. The cluster analysis to segment grocery shoppers yielded three types: spontaneous smart shoppers, apathetic smart shoppers, and involved smart shoppers. The segments differ across generational cohorts, consumer characteristics, postpurchase evaluations, and shopping values. Conclusions can assist marketers in tailoring their strategies for each segment.

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Section: Introductionmentioning

confidence: 99%

Smart grocery shopper segments

Atkins

Kumar

Kim

2016

Journal of International Consumer Marketing

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“…This consumer will then begin to have a sense of patronage with respect to the specific store, provided that their demands from the store are met consistently (Osman, 1993). Scholars have debated about the various independent variables that have had a profound impact on consumers and have discovered that little synergy can be found between the factors (Hsu et al, 2010;Nilsson et al, 2015).…”

Section: Insert 'Table 3: Factors That Influence Store Patronage' Herementioning

confidence: 99%

“…As Nilsson et al (2015) have suggested, the characteristics of the consumers who patronise certain stores form the key information that the retailers need to take into consideration to change the store attributes and cater to the needs of the consumers as well as that of the potential new consumers. The identification of what store patronage is and how it can be achieved is noteworthy only when the application of store patronage has some value in the real world.…”

Section: Insert 'mentioning

confidence: 99%

A discussion framework of store image and patronage: a literature review

Burlison

2018

IJRDM

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Abstract:Purpose -This paper aims to critically review the literature that explores the relationships between store image and store patronage behaviour, thereby providing the practical analytical framework with measurements that aids marketers to build strategical marketing plans to attract loyal customers to their retail shops.Design/methodology/approach -A systematic literature review method was applied to this study which analysed the literature of peer-reviewed articles in English-language journals and specific online databases. In total, 863 peer-reviewed articles which were published between 1950 and 2017 were examined to provide the practical framework with measurements for further discussion.Findings -It was found that within the eight identified dimensions of store image, namely, merchandise, service, convenience, promotion, clientele, physical facilities, atmosphere and institutions, there are corresponding sub-sections that need to be recognised, e.g. merchandise involves quality, assortment, price, fashionability and guarantee. Therefore, in this paper, these dimensions have been analysed and discussed in the context of their impact on store patronage. However, due to the lack of clarity with respect to the predictors of store patronage, there has been confusion in academic discussions. Therefore, it has been proposed that store patronage should be investigated using the following two parameters: store image alignment of customers and managers and past purchase experiences of customers.Research limitations/implications -This study contributes to providing a useful discussion platform with an analytical framework and measurements. Due to the selected term-based search method, even with the authors' maximum effort, the number of selected publications is limited.Practical implications -This study introduces a practical conceptual framework for the measurements that need to be utilised by the marketers while building marketing strategies for attracting consumers to enhance their patronage behaviours. Retail services need to create a reinvented discussion platform with respect to store image and patronage. Consumers may perceive store image as being embedded in the store environment as a trigger for their patronage behaviour and, using the proposed analytical framework, the retailers can analyse and refine their marketing plans effectively.Originality/value -This study presents the overall reappraisals of the initial literature with regard to the holistic development, implications and impact of store image on store patronage. Moreover, the paper seeks to provide a robust discussion paradigm for developing perspectives for improving patronage behaviours, thereby bridging the gap between store image and store patronage by attempting to use the relevant literature to contribute to constructive future discussions and useful dimensions while building marketing strategies.

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“…However, their motivation measures related to shopping in general and not specifically to grocery shopping, whereas Mehta et al's (2014) study of Indian grocery shoppers found that motivations to shop at hypermarkets versus traditional stores differed. Nilsson et al (2015) also researched grocery store formats and examined Swedish grocery shoppers' use of supermarkets and convenience stores for major and for top-up shopping trips. Contrary to their expectations, they found heterogeneity of in-format shopping behaviour with convenience stores being used by some shopper types for the main shop and supermarkets being used by other shopper types for top-up shopping trips.…”

Section: In-store Grocery Shopper Typologiesmentioning

confidence: 99%

Online and store patronage: a typology of grocery shoppers

Harris

Riley

et al. 2017

IJRDM

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Purpose: Grounded on approach/avoidance behaviour theory, this study develops a typology of grocery shoppers based on the concomitant perceived advantages and disadvantages of shopping online and in store for a single cohort of consumers who buy groceries in both channels. Methodology:A survey design was employed using a sample of 871UK shoppers who had purchased groceries online and offline. The survey instrument contained items that measured the perceived advantages and disadvantages of grocery shopping online, and items relating to the perceived advantages and disadvantages of grocery shopping in traditional supermarkets. Items were selected from the extant literature and subjected to content and face validity checks. Cluster analysis was used to develop typologies of online and offline grocery shoppers. The inter-relation between the two typology sets was then examined. Findings:The results of the research provide several insights into the characteristics, perceptions and channel patronage preferences of grocery shoppers. In particular, profiling e-grocery shoppers on the basis of their concomitant perceptions of shopping online and in store suggests that the choice of whether to shop online or in store may be driven not by the perceived advantages of one channel versus the other, but by the desire to avoid the greater disadvantages of the alternative. These perceptions differ somewhat between different consumer groups.Originality/value: This study makes a noteworthy contribution to the Internet and general shopping literature by providing a profile of grocery shoppers based on their concomitant and often conflicting perceived advantages and disadvantages of shopping online and their perceived advantages and disadvantages of shopping in traditional supermarkets. The use of a single cohort of consumers overcomes the bias in previous studies that employ separate cohorts of online and offline shoppers and reveal important insights into the complex perceptions and behaviours of multi-channel grocery shoppers.

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Who shops groceries where and how? – the relationship between choice of store format and type of grocery shopping

Cited by 52 publications

References 51 publications

Smart grocery shopper segments

Smart grocery shopper segments

A discussion framework of store image and patronage: a literature review

Online and store patronage: a typology of grocery shoppers

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