1935
DOI: 10.1177/000271623518200106
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Who Shall Educate the Consumer?

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1943
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“…Kyrk obviously feels that the sort of instruction which aims only &dquo;to enable consumers to gratify their wants more economically, whatever those aims may be&dquo; is by itself wholly inadequate, although she characterizes it as &dquo;clearly one of the major divisions of the education of the consumer&dquo; (13). In general, the home economics group have taken this same position, their primary consumer education interest being the creation of better value standards.…”
Section: Skillful Buying Essential To Rational Consumptionmentioning
confidence: 99%
“…Kyrk obviously feels that the sort of instruction which aims only &dquo;to enable consumers to gratify their wants more economically, whatever those aims may be&dquo; is by itself wholly inadequate, although she characterizes it as &dquo;clearly one of the major divisions of the education of the consumer&dquo; (13). In general, the home economics group have taken this same position, their primary consumer education interest being the creation of better value standards.…”
Section: Skillful Buying Essential To Rational Consumptionmentioning
confidence: 99%