“…One of the ways in which firms may seek to be perceived as legitimate actors and receive the corresponding benefits of social approval is by developing proactive environmental behaviors (Bansal & Roth, 2000; Berrone, Fosfuri, & Gelabert, 2017; Darnall, Henriques, & Sadorsky, 2010). Firms characterized by their environmentalism may take advantage of a higher volume of sales (Chen & Ho, 2019; Radhouane, Nekhili, Nagati, & Paché, 2018) and enhanced customer satisfaction and loyalty (Danso, Adomako, Amankwah‐Amoah, Owusu‐Agyei, & Konadu, 2019; Tang, Lai, & Cheng, 2012).…”