Who needs a reason to indulge? Happiness following reason-based indulgent consumption

Petersen, Francine Espinoza; Dretsch, Heather Johnson; Loureiro, Yuliya Komarova

doi:10.1016/j.ijresmar.2017.09.003

Cited by 30 publications

(59 citation statements)

References 79 publications

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“…Further, valuing friendships was particularly important for well-being in countries where indulgence was low (and restraints were higher). This aligns with previous research in which indulgence can be a strategy for upregulating positive emotions and reducing stress ( Livingstone and Srivastava, 2012 ; Petersen et al, 2018 ). Friends are often a source of fun and pleasure, and among individuals who place importance on friends, they may yield more benefits in countries that are lower in indulgence.…”

Section: Discussionsupporting

confidence: 91%

“…On the other hand, indulgence sometimes activates negative emotions, such as guilt and regret ( Kivetz and Simonson, 2002 ; Keinan et al, 2016 ). A country high in indulgence may encourage individuals to engage in pleasurable activities, which would result in reduced stress and better health ( Petersen et al, 2018 ). To our knowledge, no research to date has examined indulgence versus restraint predicting friendship characteristics.…”

Section: Introductionmentioning

confidence: 99%

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Friendship Importance Around the World: Links to Cultural Factors, Health, and Well-Being

Leahy

et al. 2021

Front. Psychol.

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Prioritizing friendship is associated with many health and well-being benefits. However, to date, there have been relatively few studies that have examined cultural moderators of the link between friendship and important outcomes. In other words, is prioritizing friendships more beneficial in some contexts than others? In the current study, we examined how culture- and country-level factors were associated with the importance people place on friendships and the benefits derived from this importance. The sample comprised of 323,200 participants (M = 40.79 years, SD = 16.09 years) from 99 countries from the World Values Survey. Multilevel analyses revealed that women, people with higher levels of education, and people living in countries that are more economically equal and high in indulgence placed more value on friendships. Prioritizing friendships in life was associated with better health and well-being, but these associations depended on many cultural factors. The findings are discussed in the context of the ways in which friendships can enrich health and well-being across different settings.

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Section: Discussionsupporting

confidence: 91%

Section: Introductionmentioning

confidence: 99%

Friendship Importance Around the World: Links to Cultural Factors, Health, and Well-Being

Leahy

et al. 2021

Front. Psychol.

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“…The choice to investigate consumer happiness is driven by two main reasons. First, the fact that this emotion has been proven to play a crucial role in shaping consumer behavior (Nicolao et al, 2009;Bhattacharjee and Mogilner, 2014;De Keyser and Lariviere, 2014;Ayadi et al, 2017;Petersen et al, 2018). Second, the intent to expand prior literature on consumer emotions, which has traditionally focused on the role of negative emotional responses (Onwezen et al, 2014;Turel, 2016;Londono et al, 2017).…”

Section: Discussionmentioning

confidence: 99%

“…However, most of the studies to date focused only on the experiential and indulgent sides of purchase. Research studied happiness in relation to material vs. experiential purchases (Nicolao et al, 2009), investigate whether happiness could vary across ordinary and extraordinary experiences (Bhattacharjee and Mogilner, 2014) and analyzed the relationship between indulgent purchases and happiness (Petersen et al, 2018). The current research moves in a novel direction, by exploring happiness in the first encounter with new products, to uncover insights on this powerful but still little explored emotion.…”

Section: Research Questions Developmentmentioning

confidence: 99%

“…However, recent studies recognize positive emotions, particularly happiness, as relevant drivers of decision-making process (Nicolao et al, 2009;Mogilner et al, 2011;Bhattacharjee and Mogilner, 2014;Petersen et al, 2018;Cloarec et al, 2019). This opens new space for investigation of positive emotions for which boundaries, as well as effects on the purchase process, are still unclear (De Keyser and Lariviere, 2014;Ayadi et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

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Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products

Bettiga

Lamberti

2020

Front. Psychol.

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Cognitive evaluations only partially explain the consumer purchasing patterns, especially when consumers approach a product for the first time. In such an encounter, consumers anticipate the emotions they might experience as a result of their decision, as they cannot realistically evaluate product performances. The work investigates the nature and the influence of these future-oriented emotions, namely anticipated and anticipatory happiness, in the first encounter with new products. Through a first laboratory study, adopting both physiological (micro-facial expressions analysis) and self-reported measures, we confirm the distinction between anticipated and anticipatory happiness. We further show the differential impact of these two emotional constructs on the consumer decision-making process by grounding on the Theory of Planned Behavior (TPB). Through a second study, based on a questionnaire, we further investigate the role of anticipated happiness within the TPB. We show that anticipated happiness is a pervasive emotional construct that influences all stages of the intention formation process. We discuss how these findings enrich existing knowledge on the interplay between cognitive and affective components of the decision-making process for new products. Moreover, we offer a methodological contribution to the use of physiological methods to assess emotions.

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Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective

Ozuem

Ranfagni

Willis

et al. 2021

Psychology and Marketing

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While the debate on online service failure and recovery strategies has been given considerable attention in the marketing and information systems literature, the evolving Covid‐19 pandemic has brought about new challenges both theoretically and empirically in the consumption landscape. To fully understand customers' responses to service failure during a crisis we asked 70 millennials from three European Countries—Italy, France, and the UK—to describe their responses to service failure during the Covid‐19 pandemic (30 completed a 4‐week diary and 40 completed a 4‐week qualitative survey). Drawing on phenomenological, constructivist, and hermeneutical approaches, and utilizing an actor–network theory perspective, the current study proposes a new framework for understanding customers' responses to online service failure and recovery strategies during the Covid‐19 pandemic. Conclusions highlight implications for theory, policy, and management practice through extending comprehensions of service failure recovery processes by examining how marketing policies generate different social impacts during a crisis situation which facilitate the achievement of customer satisfaction and positive outcomes.

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Who needs a reason to indulge? Happiness following reason-based indulgent consumption

Cited by 30 publications

References 79 publications

Friendship Importance Around the World: Links to Cultural Factors, Health, and Well-Being

Friendship Importance Around the World: Links to Cultural Factors, Health, and Well-Being

Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products

Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective

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