Who may be loyal? Personality, flow experience and customer e-loyalty

Teng, Ching‐I; Huang, Li; Jeng, Shih Ping; Chou, Yu Jen; Hu, Ho Hsin

doi:10.1504/ijecrm.2012.046468

Cited by 29 publications

(21 citation statements)

References 60 publications

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“…Gaining flow experience is the key motivation for people to join leisure events (Cheng and Lu, 2015 ). Numerous areas have utilized flow theory widely, particularly, in social media usage conduct (Lin et al, 2020 ), online shopping (Gao and Bai, 2014 ), mobile shopping (Chen Y.-M. et al, 2018 ), and information technology (Teng et al, 2012 ). Novak et al ( 2000 ) refer to the web-based flow position as a cognitive situation responsible for smooth replies and the level of interaction in online settings, internal enjoyment experience of an individual, failure of their self-reinforcement, and self-awareness.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Consumer Flow Experience of Senior Citizens in Using Social Media for Online Shopping

Wang

Khan³

et al. 2021

Front. Psychol.

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The senior market signifies an enormous, rapidly expanding segment, and this research aimed to investigate this segment by proposing a theoretical model incorporating the antecedents of consumer flow experience, flow theory, and technology acceptance model (TAM) devised for determining social media purchase intention. This study focuses on the senior citizens engaged in shopping using social media located in Pakistan. A total of 300 senior citizens were selected. An online survey was conducted with the help of a marketing research agency located in Pakistan. The data were analyzed using the partial least squares (PLS) method. According to the results, the antecedents, such as feedback, enjoyment, and time distortion were found to be in a positive relationship with flow experience, however, the concentration did not have a significant effect on the flow. Furthermore, the flow was found to be in a significant relationship with social media purchase intention and TAM. Finally, TAM was also found to be in a positive significant relationship with social media purchase intention. This research contributes to the constantly expanding volume of the utilization of social media by the senior market segment population for buying and producing the highly valuable knowledge for manufacturers, wholesalers, vendors, and a huge number of senior customers.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Consumer Flow Experience of Senior Citizens in Using Social Media for Online Shopping

Wang

Khan³

et al. 2021

Front. Psychol.

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“…It is a critical component of enjoyment, fun and a state of optimal experience. Both researchers and practitioners agree that positive experience is a key concept for the explanation of consumer behavior in online environments (Huang et al , 2012; Teng et al , 2012; Bilgihan et al , 2014). The characteristics of positive experience include attention and immersion, which is associated with focused concentration on the task at hand, and this experience is considered intrinsically rewarding (Csikszentmihalyi, 1988).…”

Section: Development Of Hypothesesmentioning

confidence: 99%

The impact of uncertain rewards on customers’ recommendation intention in social networks

Wang

Sun

Zhu

et al. 2018

INTR

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Purpose The purpose of this paper is to research the effect of uncertain rewards on the recommendation intention in referral reward programs (RRPs) and investigate the interaction of tie strength and reward type on the recommendation intention. Design/methodology/approach The research adopts a quantitative exploratory approach through the use of experiments. Study 1 adopted a 2×2 between-participants design ((reward type: certain reward vs uncertain reward)×(tie strength: strong tie vs weak tie)). Respectively, by manipulating uncertain probabilities and expected value, Studies 2 and 3 further explore the effect of uncertain rewards and tie strength on customers’ referral intention. Findings This paper finds the following: compared to certain rewards, customers’ referral intention under uncertain rewards is higher and positive experience has a mediating effect between reward type and recommendation intention; when only the recommender is rewarded, the tie strength between the recommender and the receiver moderates the effect of reward type on the recommendation intention; for strong ties, customers’ recommendation intention is higher in uncertain reward condition, but for weak ties, customers’ willingness to recommend is almost the same in both reward types; when both the recommender and the receiver are rewarded, although certain rewards have a higher expected value than uncertain and random rewards, for strong ties, the participants have a higher referral intention under random rewards than that under uncertain rewards, which have a higher referral willingness than that under certain rewards. Additionally, for weak ties, the reverse is true. Originality/value The research has both theoretical implications for research on uncertain rewards and tie strength and practical implications for marketing managers designing and implementing RRPs.

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“…They suggested that the success of online marketers depends on their ability to create opportunities for consumers to experience flow. This is because the computer-mediated environment of the Internet incorporates various types of interactivity (such as human to human, human to computer, and computer to computer) that has the potential to create a sense of immersion or "telepresence" (Mollen & Wilson, 2010) and induce users' flow experience (Teng, Huang, Jeng, Chou, & Hu, 2012).…”

mentioning

confidence: 99%

Understanding Sustained Participation in Virtual Travel Communities from the Perspectives of is Success Model and Flow Theory

Gao

Bai

Park

2014

Journal of Hospitality & Tourism Research

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Virtual travel communities (VTCs) are now popular and influential venues for tourism information sharing. With the increasing number of VTCs and low switching cost, it is challenging to retain existing users and encourage their continued participation. Despite the importance of user retention to VTCs survival, little research attention has been devoted to understanding the members' continued participation behavior. The purpose of this study is to test a new model of VTC beliefs, attitudes, and continuance behaviors, by integrating information system success model and flow theory. The model integrates measures proven in traditional consumer behavior theory, such as wordof-mouth and satisfaction, with behavioral measures unique to the virtual domain, such as stickiness. The results of a field survey of members of QYER, a Chinese VTC, indicate that system quality and information quality directly affect flow experience and member satisfaction, which ultimately determine site stickiness and word-of-mouth behavior. Furthermore, by modeling system quality and information quality as multifaceted constructs, the results reveal key quality concerns in VTCs. The findings will help academics as well as practitioners gain insights into member retention in VTCs.

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Who may be loyal? Personality, flow experience and customer e-loyalty

Cited by 29 publications

References 60 publications

Consumer Flow Experience of Senior Citizens in Using Social Media for Online Shopping

Consumer Flow Experience of Senior Citizens in Using Social Media for Online Shopping

The impact of uncertain rewards on customers’ recommendation intention in social networks

Understanding Sustained Participation in Virtual Travel Communities from the Perspectives of is Success Model and Flow Theory

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