Who is talking about #Facelift on Instagram?

Abstract

Background The internet has become a powerful tool for disseminating medical information. Social media platforms have gained popularity among medical professionals to connect with patients and promote their work and practices. We aimed to understand who is posting about facelift procedure on Instagram. Methods Sprinklr, a social listening platform, was used to compile conversations that were posted on Instagram between January 1, 2021, and February 28, 2021, and contained hashtags #facelift, #necklift, #plasticsurgery, #plasticsurgerybeforeandafter, and #platysmabands. English and Spanish language posts were analyzed for positive sentiment. Based on the number of likes, the top 100 English and Spanish posts were selected. Posts were categorized based on primary specialty of the poster as plastic surgeon, non-plastic surgeon, country of active clinical practice, board certification, and members of international plastic surgery societies. Results A total of 5099 posts with a total of 11,918 mentions were collected. Of the top 100 English posts, the countries most represented were the USA (59%), followed by Turkey (6%). Physicians made up 48% of the top English posts, of whom 42% were US board-certified plastic surgeons. By contrast, of the top 100 Spanish posts, the countries most represented were Mexico (29%) and Colombia (25%). Physician posters constituted 78%, of whom 38.5% were plastic surgeons certified by their country of practice. Conclusions Plastic surgeons have become more active in creating popular content related to facelift on Instagram over the past few years. However, a significant percentage of IG content on #facelift, a surgical procedure, was made by non-physicians and non-plastic surgeons in 2021. Level of evidence: Not gradable.

Top 50 Most-Cited Publications on Blepharoplasty Surgery Between 2015 and 2022: From a Current Altmetric Perspective of Research Impact

“… 12 At the same time, a recent study showed that a significant portion of posts about facelift content on Instagram is made by non-health professionals. 7 Altmetrics is distinguished from other social media statistics, especially by following scientific articles on Twitter and not aiming for branding. 13 14 Any metric can be manipulated artificially.…”

“…To date, many analyses have recently been reported investigating metrics and their trends in the field of plastic reconstructive surgery. [7][8][9] Blepharoplasty is one of the most performed functional and esthetic operations in the world and may be an option for upper eyelids with dermatochalasis restricting visual fields, under-eye bags, tired facial appearance, and many eyelid disorders. It can also be applied at the same time as another procedure, such as a brow lift and facelift.…”

“…To date, many analyses have recently been reported investigating metrics and their trends in the field of plastic reconstructive surgery. 7 8 9 …”

Current Role of Social Media in Aesthetic Plastic Surgery: Why Plastic Surgeons Must Take Concern?

“…Private hospital and cosmetic surgeons are more likely than others to embrace social media and use it professionally. Salinas CA, 2022 10 Who is talking about #Facelift on Instagram? Eur J Plast Surg.…”