Who is Next? E-Commerce Strategy for the Development of an Apparel Manufacturer

Ismail, Omayma M.; Trutsi, Triinu; Chen, Yue Na

doi:10.1109/iciii.2011.412

Cited by 2 publications

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“…By doing so, apparel manufacturers can position themselves for sustained growth and competitiveness in the digital era. (Ismail et. al., 2011).…”

Section: Literature Reviewmentioning

confidence: 99%

Importance of Upselling Strategy in the E-Commerce Industry: A Quantitative Investigation (2020)

2023

jcr

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In the e-commerce industry, the importance of an effective upselling strategy cannot be overstated. Upselling refers to the practice of encouraging customers to purchase higher-priced or additional items, thereby increasing their overall order value. This strategy holds significant benefits for both online businesses and consumers. Firstly, it allows companies to maximize their revenue and profitability by increasing average order values and enhancing the customer's lifetime value. By suggesting complementary or upgraded products during the buying process, ecommerce platforms can tap into customers' desires for improved features or enhanced experiences. This leads to increased sales and a boost in overall profitability. On the other hand, customers benefit from upselling as well. They are exposed to a broader range of products or services that may align with their needs and preferences. Additionally, by upgrading their purchases, customers often gain access to higher quality or more advanced options, resulting in an enhanced user experience. A well-executed upselling strategy can create a win-win situation, where businesses generate increased revenue while customers receive added value and satisfaction from their purchases. Therefore, implementing an effective upselling strategy is crucial for e-commerce businesses to drive growth, strengthen customer relationships, and remain competitive in a dynamic marketplace.

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“…By doing so, apparel manufacturers can position themselves for sustained growth and competitiveness in the digital era. (Ismail et. al., 2011).…”

Section: Literature Reviewmentioning

confidence: 99%

Importance of Upselling Strategy in the E-Commerce Industry: A Quantitative Investigation (2020)

2023

jcr

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“…Investigating the impact of fashion on demand rate as one of the most important and influential issues in the clothing industry can be tremendously helpful. Another issue that may significantly affect the profitability of the clothing supply chain is enriching the distribution channels by the online retail trading [24]. Nowadays the number of industries which use this channel are on the rise.…”

Section: Conclusion and Future Studymentioning

confidence: 99%

Designing a clothing supply chain network considering pricing and demand sensitivity to discounts and advertisement

2021

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These days, clothing companies are becoming more and more developed around the world. Due to the rapid development of these companies, designing an efficient clothing supply chain network can be highly beneficial, especially with the remarkable increase in demand and uncertainties in both supply and demand. In this study, a bi-objective stochastic mixed-integer linear programming model is proposed for designing the supply chain of the clothing industry. The first objective function maximizes total profit and the second one minimizes downside risk. In the presented network, the initial demand and price are uncertain and are incorporated into the model through a set of scenarios. To solve the bi-objective model, weighted normalized goal programming is applied. Besides, a real case study for the clothing industry in Iran is proposed to validate the presented model and developed method. The obtained results showed the validity and efficiency of the current study. Also, sensitivity analyses are conducted to evaluate the effect of several important parameters, such as discount and advertisement, on the supply chain . The results indicate that considering the optimal amount for discount parameter can conceivably enhance total profit by about 20% compared to the time without this discount scheme. When we take the optimized parameter into account for advertisement, 12% is obtained for the total profit. Based on our findings, the more the expected profit value, the higher the total amount of total profit and risk. The results of this research also provide some interesting managerial insights for managers.

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Who is Next? E-Commerce Strategy for the Development of an Apparel Manufacturer

Cited by 2 publications

References 0 publications

Importance of Upselling Strategy in the E-Commerce Industry: A Quantitative Investigation (2020)

Importance of Upselling Strategy in the E-Commerce Industry: A Quantitative Investigation (2020)

Designing a clothing supply chain network considering pricing and demand sensitivity to discounts and advertisement

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