“…Moreover, saturation effects are not a discovery or specific to social learning theory. We expect causal mechanisms in general to have maximum points, in much the same way that we observe terminal velocity (Wilson, 1919); diminishing returns (see Schneider, 1964; Shephard, 1970); limits in mathematical functions (Felscher, 2000; Grabiner, 1983; Russ, 2004); simple and complex (e.g., the Kolmogorov model) “laws of population growth” (Brauer and Castillo‐Chávez, 2001: 196–9; Lotka, 1925: 64–76; Malthus, 1798: 1–11); and saturation wave models (Centers for Disease Control and Prevention [CDC], 1992) in epidemiology. For example, common‐source, continuous‐exposure, chronic‐disease endemic models are characterized by a gradual decrease in the rate of exponential growth of disease incidence until saturation is reached and a plateau is observed rather than a peak (CDC, 1992; see also Hox, 1995: 78).…”