Who Do Not Read and Understand Food Label in Malaysia? Findings from a Population Study

Ambak, Rashidah; Tupang, Leni; Hasim, Mohd Hazrin; Salleh, Natifah Che; Zulkafly, Norlida; Salleh, Ruhaya; Ahmad, Mohamad Hasnan; Naidu, Balkish Mahadir

doi:10.21767/1791-809x.1000548

Cited by 18 publications

(14 citation statements)

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“…However, the findings of the present study cannot be generalized to online grocery shoppers since only 3% of the respondents preferred online grocery shopping. Despite the limitation, the findings are consistent with the result of a study conducted by Ambak et al (2018) that expiry date was the most frequently read information on food date label. Compared to the former, the present study includes grocery shoppers' preference and attitude towards buying food with and without date label as additional factors to measure the importance of food date label among Malaysian grocery shoppers.…”

Section: Discussionsupporting

confidence: 86%

“…It is suggested that the awareness campaign is targeted at male, non-tertiary academic achievers and rural populations. This suggestion is based on the results of previous studies by Ambak et al, (2018) and Ponnudurai et al (2019) that report these groups of population are less likely to place a great importance on date labels compared to the urban population. This study is part of the larger study that investigates for evidence based legislative reform on food date labelling in minimizing edible food waste.…”

Section: Discussionmentioning

confidence: 99%

“…Extant literature reports widespread confusion and misinterpretation on the meaning and function of food date label among consumers all over the world (Kavanaugh, 2020;Colart & Interis, 2018). Despite the low level of public knowledge and understanding on food date labeling, local study on food labelling are more focused on investigating the importance of nutrition label on food packaging to the consumers (see, Sariman, 2020;Ambak et al, 2018;Jefrydin et al, 2019;Ponnudurai et al, 2019;Rahamat, 2019;Zainol et al, 2019;Teng et al, 2017). Previous studies consistently conclude that the significant role of nutrition label is to provide information on the nutrition content of food products and assist the consumers to make informed decision while purchasing a product (Zainol et al, 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

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The Importance of Food Date Label Among Malaysian Grocery Shoppers

Mahmood¹,

Hashim²,

Sulaiman³

et al. 2022

IJARBSS

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This paper reports a study which investigates the importance of food date label among Malaysian grocery shoppers. Food safety regulations all over the world require food producers, manufacturers, and retailers to mark their products with date labelling as indicator of safety and fitness. Date labelling approach is used to supply the information to the consumers in making decision to purchase and when to consume the food. In Malaysia, date labelling requirement has been codified in the Food Act 1983, Food Regulations 1985, Consumer Protection Act 1999, and Sale of Goods Act 1957 and is an important component of food safety regulations. Unlike nutrition label, which is widely studied, there is yet a study on the importance placed by the Malaysians on food date label during grocery shopping. To fill in the gap, this study has conducted a nationwide survey on Malaysian adults who did online and conventional grocery shopping at least once a month. An online cross-sectional survey using a 5-point Likert scale was conducted involving 460 respondents using convenience sampling technique. The findings of the survey help to provide an insight on the importance placed by the Malaysian consumers on food date label during grocery shopping. This paper provides a suggestion for the formulation of a specific and targeted measures to enhance the importance of food date label among Malaysian grocery shoppers.

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Section: Discussionsupporting

confidence: 86%

Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

The Importance of Food Date Label Among Malaysian Grocery Shoppers

Mahmood¹,

Hashim²,

Sulaiman³

et al. 2022

IJARBSS

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“…For example, Annis (2011) found that most college women are in PC stage -acknowledging the benefits but still contemplating to adopt the behavior, due to the uncertainty of what ingredients to look for on the label and ingredients panel. Furthermore, Ambak et al (2018) states that only four out of ten Malaysian adults read food labels, which is relatively low as compared to population studies of other countries. Hence, it is only encouraging that the respondents of this study show positive feedback for this behaviour.…”

Section: Habits Perceptions and Readiness To Changementioning

confidence: 88%

Millenial’s Behaviour and Attitude Towards Natural Cosmetics: A Case Study in Universiti Malaysia Terengganu

NADIM¹,

Jani²

2021

UMT JUR

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Investing in natural cosmetics contributes to the sustainability of natural resources in two ways -the emission of less harmful by-products, and the conservation of ecosystems through sustainable harvesting of resources. Therefore, studying students' (millennials') behaviour and attitude towards these products may help improve awarenessraising approaches on their benefits for local market acceptance. A study was conducted in Universiti Malaysia Terengganu (UMT), Malaysia with the aim to understand the current perception and habits of UMT students towards natural cosmetics and their readiness to convert to natural cosmetics. 521 responses were collected through an online survey that focused on three themes: Stage of Change, Decisional Balance Inventory, and Product Knowledge and Perception. The study found that most of the respondents (79%) claim to be using natural cosmetics, while only nine percent are not considering at all. Eighty-six percent of those users practice label reading habits although most respondents could not distinguish natural cosmetics from synthetic ones if solely based on personal knowledge and appearance of product. This proves that product design does influence customers' purchasing behaviours. Moreover, results indicate that existing natural cosmetic users are quite likely to maintain the habit, while others are still indecisive. Meanwhile, label reading habits are quite likely to be maintained by many respondents. Hence, based on results, businesses should acknowledge that there is a demand in natural cosmetics among Malaysian millennials, and should increase their promotional activities, improve product design and affordability in order to grab consumers' attention to switch from synthetic to natural cosmetics.

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“…This highlights the importance of targeted public education on food label reading and interpretation. Without such educational programs, nutrition labelling may not be effective in those with low socioeconomic status (SES) and therefore can lead to widening dietary and health inequalities and in these groups with higher rates of obesity . This concern is also highlighted in the RAND report on nutritional labelling for food products in the European Union .…”

Section: Discussionmentioning

confidence: 99%

Development and implementation of nutrition labelling in Iran: A retrospective policy analysis

Edalati

Omidvar

Roudsari

et al. 2019

Health Planning & Management

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Background: Nutrition labelling is a strategy to promote healthy eating and combat non-communicable diseases (NCDs). The present study aimed to provide an analysis of the nutrition labelling policy and its opportunities to improve in Iran.Methods: Data were collected by 1) reviewing relevant documents and 2) semi-structured interviews with stakeholders through purposive and snowball sampling, continued until data saturation was achieved. A deductive content analysis was used by applying the policy triangulation framework and the Kingdon multiple stream theory. MAXQDA software was used to manage data analysis.Results: Iran, is the first country in the Eastern Mediterranean region which has accomplished to implement nutrition traffic light labelling. The main contextual factors that affected nutrition labelling policy to become a national included health, political commitment, and international factors. Poor involvement of media for public awareness of nutrition traffic labeling, the inconsistency of nutrition traffic light color ranking using food standard guidelines, lack of consistency between nutrition traffic light colors and the healthy/unhealthy nature of some food products and the absence of a comprehensive evaluation plan were among the policy challenges identified.Conclusions: Strengthening the governance for a healthy food environment is recommended to improve the program.Also, establishing national portion sizes for food labelling,

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Who Do Not Read and Understand Food Label in Malaysia? Findings from a Population Study

Cited by 18 publications

References 0 publications

The Importance of Food Date Label Among Malaysian Grocery Shoppers

The Importance of Food Date Label Among Malaysian Grocery Shoppers

Millenial’s Behaviour and Attitude Towards Natural Cosmetics: A Case Study in Universiti Malaysia Terengganu

Development and implementation of nutrition labelling in Iran: A retrospective policy analysis

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