Who Do I (Dis)Trust and Monitor for Ethical Misconduct? Status, Power, and the Structural Paradox

Raz, Kelly; Fragale, Alison R.; Levontin, Liat

doi:10.1007/s10551-021-04991-1

Cited by 5 publications

(2 citation statements)

References 107 publications

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“…We specifically explored how the customers of the product are perceived in terms of status, power, and success. Prior research has demonstrated the consequences associated with such inferences about prestige, even when derived from minimal information (e.g., Raz et al, 2023). For example, low‐status customers may contribute to diminishing the product's social proof and brand image, potentially dissuading prospective consumers from engaging with them (Goldenberg et al, 2009; Huang et al, 2020).…”

Section: Studymentioning

confidence: 99%

The effects of pseudo‐relevant 100% claims

Munichor,

Levontin

2023

Psychology and Marketing

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The term “100%” represents perfection. Thus, it is not surprising that marketers believe that claims that contain this term (e.g., “100% organic”) can make products more appealing. This intuition is reflected in the extensive use of 100% claims to describe products' qualities. We discuss how the term 100% can be used to create a claim about perfection that seems to, but does not, provide meaningful information about a product's benefits (e.g., “100% juice”). By appearing to be, but actually not being, relevant to the judgment at hand, these so‐called pseudo‐relevant 100% claims may mislead consumers into making baseless positive assumptions regarding the focal product. Three studies examine how consumers respond to pseudo‐relevant 100% claims. Our results suggest that pseudo‐relevant 100% claims lead to lower product evaluations and consumption intentions than similar claims that include adjacent percentages or no numerical terms. Interestingly, they also suggest spillover effects onto evaluations of the products' customers. Our findings show that consumers pick up on the meaninglessness of the promise of perfection implied by the term “100%” in pseudo‐relevant 100% claims, which causes them to perceive the product as less appealing.

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Section: Studymentioning

confidence: 99%

The effects of pseudo‐relevant 100% claims

Munichor,

Levontin

2023

Psychology and Marketing

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“…When users’ trust in the online communities gets more robust, they are keen to share information, join discussions and advise others, maintaining social relationships among users (Shen et al ., 2020). Ethics scholars recently indicated that the tendency of trust affects an individual’s ingratiation and cooperative behavior (Long, 2021; Raz et al ., 2021). In another study, See-To and Ho (2014), indicated that online trust strengthens emotional connections with other members and enhances the community’s sense of responsibility.…”

Section: Research Model and Hypothesismentioning

confidence: 99%

Do ethics drive value co-creation behavior in online health communities?

Latif

Wang

Shahzad

2022

ITP

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PurposeOnline health communities (OHCs) have been recognized as emerging platforms on the Internet used for health purposes. Despite its emergence, developing a successful OHC is still a challenge. Prior studies identified that value co-creation behavior (VCB) of members is an essential factor for sustaining OHCs; however, little is known about how members’ behavior drives to co-create value? Therefore, this study aims to discover the inclusive mechanism for members’ VCB in OHCs.Design/methodology/approachThe authors develop the study model and hypothesis based on the service-dominant logic of value co-creation theory and social support (SS) literature. The survey data of 608 active OHCs users in China were analyzed using partial least squares structural equation modeling (PLS-SEM).FindingsThe results revealed that SS positively affects members’ VCBs. Ethical aspects; Trust and ethical interaction (EI) partially mediate their relationships. In addition, community members’ current health status (CHS) negatively moderates the relationships between SS and VCB. From the findings, it becomes evident that only SS is not enough; developing an ethical environment in OHCs, i.e. trust and ethically rich interactions among members, significantly helps OHCs to promote co-creation. Also, the negative moderation of CHS findings provides novel insights when cramming health conditions.Originality/valueExploring the complex mechanism of co-creation in OHC, the authors illustrate the potential of service-dominant logic to create new theoretical insight for healthcare and provide the framework of co-creation with ethics for the first time. This will extend the application of ethics in healthcare services and offer a robust platform from which the understanding of drivers of members’ VCB can be advanced in the OHC context.

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The Intellectual Structure of Sales Ethics Research: A Multi-method Bibliometric Analysis

Wang

Zhao

et al. 2023

J Bus Ethics

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Who Do I (Dis)Trust and Monitor for Ethical Misconduct? Status, Power, and the Structural Paradox

Cited by 5 publications

References 107 publications

The effects of pseudo‐relevant 100% claims

The effects of pseudo‐relevant 100% claims

Do ethics drive value co-creation behavior in online health communities?

The Intellectual Structure of Sales Ethics Research: A Multi-method Bibliometric Analysis

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