Who And What Influences Choice Of University?  Student And University Perceptions.

Johnston, Timothy C.

doi:10.19030/ajbe.v3i10.484

Cited by 38 publications

(47 citation statements)

References 6 publications

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“…These items connect strongly to relationship marketing but are often ranked higher than in this study (fifth of nine) (Binsardi and Ekwulugo, 2003;Johnston, 2010).…”

Section: Opinionsmentioning

confidence: 51%

“…With increasing competition in higher education, universities face the challenge of recruiting sufficient students each year (Johnston, 2010) so understanding what influences student choice is very important to universities including those in Vietnam, though studies conducted within this specific context remain limited. This paper investigates the factors that influence Vietnamese students' choice of university in a context where the effects of globalization and education reform are changing higher education.…”

Section: Introductionmentioning

confidence: 99%

“…Universities need to consider the students' view point by understanding how they find information and make decisions, so focusing marketing activities on the development and maintenance of educational relationships with current, past, and prospective students as well as their parents, teachers, friends, and colleagues (O'Connor and Lundstrom, 2011;Klassen, 2002;Helgesen, 2008). The social marketing approach (Sensiper, 1999;Gillin, 2007) identifies social media as new influencers to be used as tools to provide information and create experiences (Johnston, 2010;Constantinides and Zinck Stagno, 2011).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

What factors influence Vietnamese students’ choice of university?

Dao

Thorpe

2015

International Journal of Educational Management

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Purpose -The purpose of this paper is to report the factors that influence Vietnamese students' choice of university in a little researched context where the effects of globalization and education reform are changing higher education. Design/methodology/approach -A quantitative survey was completed by 1,124 current or recently completed university students in Vietnam. Marketing approaches are drawn upon to inform the exploration and understanding of student choice and decision making. Findings -The factor analysed data showed the nine key factors influencing student decisions, in order of significance, as facilities and services, programme, price, offline information, opinions, online information, ways of communication, programme additions, and advertising. There are significant correlations in the Vietnamese context between the factors of price and facilities, and services and programme, and differences between genders and types of students in choosing a university. Research limitations/implications -Whilst this paper is a starting point, more research is needed in the Vietnamese context with deeper levels of analysis including the differences between types of universities and fields/disciplines, in addition to wider sampling. Practical implications -A greater understanding of the Vietnamese context helps to inform marketing practices in a country experiencing increasing competition in higher education. Social implications -Findings from studies in other contexts many not be directly transferrable to Vietnamese universities suggesting the need for a contextual understanding of these factors and a suitably nuanced marketing response. Originality/value -This paper identifies the need for cultural understanding of little researched contexts and calls for further research which does not assume all cultures and contexts will have the same underlying Vietnamese model of university choice.

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“…These items connect strongly to relationship marketing but are often ranked higher than in this study (fifth of nine) (Binsardi and Ekwulugo, 2003;Johnston, 2010).…”

Section: Opinionsmentioning

confidence: 51%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

What factors influence Vietnamese students’ choice of university?

Dao

Thorpe

2015

International Journal of Educational Management

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“…Alvarado and López-Turley (2012) in their study found that the likelihood for Latinos and White students with college-oriented friends to apply to a four-year college or any college was high compared to students who did not have college-oriented friends. Friends do inform decisions about higher education institutions or potential schools, and courses selection (Brooks, 2003;Johnston, 2010;Alvarado & López-Turley, 2012). Although these studies were not related to MOOCs or other form of online education, they do shed some light on the findings of this study.…”

Section: Employment Statusmentioning

confidence: 80%

Exploratory study of MOOC learners’ demographics and motivation: The case of students involved in groups

Bayeck

2016

Open Praxis

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This paper reports preliminary findings on students enrolled in a massive open online course, who were also assigned to work in groups. Part of a larger study on the effect of groups on retention and completion in MOOCs, the paper provides students' demographics (i.e., location, gender, education level, and employment status), and motivation for taking the course. Findings show that women outnumbered men and that students mostly enrolled into the course because of a friend. Indeed, research on MOOCs demonstrates that men outnumber women and that educational pursuit and professional development are the main motivators for taking MOOCs. Yet, this paper shows that when group work is included in a MOOC, women participate more. Furthermore, for students assigned to groups in a MOOC, friends are the principal incentive for enrolling into the course. These results are discussed in light of previous research, and implications for teaching and learning in online environments addressed.

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“…The high-income class students do not really consider cost much when deciding for a place to study. In his study on students and university perception, Johnston (2010) found that most students' choice was not influenced by the low cost of education but rather a multicultural diversity environment in the universities they were enrolled in among other factors; nevertheless, other students mention cost as not an influencing factor to them.…”

Section: Impact Of Costmentioning

confidence: 99%

Determinants of study abroad decisions among Indian students: a PLS approach

Haldorai

Pillai

Kazako³

2017

IJMIE

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Abstract:In spite of the growing number of universities, the Indian students opt to go abroad for higher education. The objective of this study is to determine the pre-decision factors that motivate Indian students to seek education outside India. A total sample of 210 students was used in this study. A questionnaire with 29 items was used to collect the data through online survey. The data were analysed using SmartPLS due to the formative nature of the indicators. The findings reveal that scholarship, social media, institutional factors, country image, program structure and personal factors influenced the students' choice of destination. Cost did not play a significant role despite the falling rupee value. The findings not only lead to better understanding on Indian students, but also help the policy makers to understand the needs of Indian students. It also suggests the factors that the host countries and their educational institutions need to consider to attract Indian students.

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Who And What Influences Choice Of University? Student And University Perceptions.

Cited by 38 publications

References 6 publications

What factors influence Vietnamese students’ choice of university?

What factors influence Vietnamese students’ choice of university?

Exploratory study of MOOC learners’ demographics and motivation: The case of students involved in groups

Determinants of study abroad decisions among Indian students: a PLS approach

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