DOI: 10.17265/2159-5542/2014.01.008
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Gabriel Artur Marra e Rosa, Benedito Rodrigues dos Santos

Abstract: This article discusses different modes of using Facebook and the motivation for its users. The analysis aims to clarify how and why users might resort to one or more usage modes when joining this social network and emphasizes the relationship between interactions mediated by this social network and user identity. For this we conducted semi-structured interviews with 10 young Facebook users-five males and five females-all residing in Brasília-DF, Brazil. The results obtained were compared with those found in …

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