2008
DOI: 10.1177/1474474007085783
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White bread bio-politics: purity, health, and the triumph of industrial baking

Abstract: This article traces the massive commodification and industrialization of the USA's single most important food: bread. It argues that bakers overcame serious obstacles to capitalist development during this period thanks to the construction of contingent and contested associations between industrial bread and larger discourses of purity, hygiene, and progress circulating through turn-of-the-century America. It explores two arenas in which this articulation operated: the re-making of baking as a techno-science of… Show more

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Cited by 38 publications
(30 citation statements)
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“…Kabelo, a university student explained that Batswana in general preferred the ‘whitish and attractive’ maize meal to the ‘brownish and unattractive’ sorghum porridge ( bogobe jwa mabele ). Such preference for white maize is not specific to Botswana according to existing scholarship (McCann, ), with other foodstuffs such as sugar and wheat also connected to histories of ‘whiteness’ (Bobrow‐Strain, ).…”
Section: Factors Shaping Consumer Food Choice In Gaboronementioning
confidence: 99%
“…Kabelo, a university student explained that Batswana in general preferred the ‘whitish and attractive’ maize meal to the ‘brownish and unattractive’ sorghum porridge ( bogobe jwa mabele ). Such preference for white maize is not specific to Botswana according to existing scholarship (McCann, ), with other foodstuffs such as sugar and wheat also connected to histories of ‘whiteness’ (Bobrow‐Strain, ).…”
Section: Factors Shaping Consumer Food Choice In Gaboronementioning
confidence: 99%
“…As Bobrow-Strain (2008) suggested, an ''actionable hierarchy'' is being created here, with particular and intentional effects on the future biosocial collectivities which constitute/are constituted by each livestock breed.…”
Section: Categories and Hierarchies Of Pedigree Livestock Animalsmentioning
confidence: 96%
“…The American agrifood industry has embraced and promoted xenophobic fears, promoting "sanitary" and "pure" foods of European origin such as pasteurized cow's milk and white bread (Bobrow-Strain 2008;DuPuis 2002), in contrast to foods consumed by immigrants of color or "contaminated" foods. In the context of this study, food assistance workers have interpreted immigrant foods as unhealthy and even unclean, reflecting the lack of understanding of immigrant foodways.…”
Section: Immigrant Food and Racial Politicsmentioning
confidence: 99%