“…suggests that race of the model makes no difference for White viewers (Appiah, 2001a(Appiah, , 2001bBush, Hair, & Solomon, 1979;Schlinger & Plummer, 1972;Whittler, 1989), a body of research indicates that White respondents evaluate media with White models more favorably than they do with Black models (Block, 1972;Muse, 1971;Qualls & Moore, 1990).…”