Which sport sponsorships most impact sponsor CSR image?

Plewa, Carolin; Carrillat, François A.; Mazodier, Marc; Quester, Pascale

doi:10.1108/ejm-02-2015-0078

Cited by 38 publications

(44 citation statements)

References 51 publications

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“…The greater the number, the stronger the influence. SIT has been used as a framework to investigate the influence of others in service contexts such as retail (Naylor, Lamberton, & West, 2012), social media (Perez-Vega, Waite, & O'Gorman, 2016), green consumption (Ling, 2013), and sports (Plewa, Carrillat, Mazodier, & Quester, 2016).…”

Section: Social Impact Theorymentioning

confidence: 99%

The Social Servicescape: A Multidimensional Operationalization

Line

Hanks

2018

Journal of Hospitality & Tourism Research

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Understanding the role of the servicescape in the consumption process has become an increasingly important topic in hospitality research. However, while a consensus has been reached regarding the conceptual and operational nature of the physical environment, less is understood about the social aspects of the servicescape. Accordingly, the purpose of this research is to operationalize a multidimensional construct that is reflective of the social phenomena in the consumption environment. Defined in terms of the observable characteristics of the other customers and employees in the service environment, the social servicescape is proposed as a thirdorder construct composed of three distinct latent factors: customers, employees, and social density. An operationalization in the domain of full-service restaurants supports the proposed specification as a reliable and valid operationalization of the social servicescape. On establishing psychometric stability, nomological validity is established via a quantitative demonstration of the construct's effect on restaurant consumption behavior.

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Section: Social Impact Theorymentioning

confidence: 99%

The Social Servicescape: A Multidimensional Operationalization

Line

Hanks

2018

Journal of Hospitality & Tourism Research

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“…In other words: in reality, financial objectives overrun the nonfinancial purposes of the Olympic sponsors. (Chelladurai, 2016;Plewa et al, 2016;Uhrich, 2014).…”

Section: Discussionmentioning

confidence: 99%

An exploration of the corporate objectives of the Rio 2016 Olympic Sponsors

Pena¹,

Papadimitriou²,

Costa³

2020

Journal of Human Sport and Exercise - 2020 - Rio 2016 Olympic Games Third Anniversary Special Edition

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The purpose of this study was to examine the corporate objectives of the "Rio 2016" Olympic Games sponsors program, expanding the literature by investigating the first Latin American edition of the Olympic Games and by introducing a multi categorical framework for understanding why sponsors invest in mega sport events. The data for this study derives from 6 in-depth interviews with highly standing managers of Rio 2016 official sponsors. All of the interviewees had a sports sponsorship background, indicating that the specific knowledge contributes positively for business reflections and decision making. This study revealed five categories of corporate objectives relevant to the Rio 2016 Olympic Games, including Corporate Social Responsibility, Branding, Organizational capability, Network, and Financial Performance. International and national companies affiliated with the Rio games had a strong interest in branding and especially in the possibility of being recognized as pioneers in Latin America in delivering the games and showing that the country can be appealing to new business and growth. The networking of the sponsors in the context of sponsor-sponsor and sponsor-sponsee was a new set of corporate objectives highlighted by this research. This indicates that events can be the beginning of a great institutional relationship between the sponsor and the sponsee. The least cited sponsors' objective was CSR and related more with financial and branding subobjectives. Also, the study offers evidence that sponsors may use the event as an opportunity to create a legacy after the Olympics, which can be exploited beyond the games for business benefits.

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“…Study 1 tests H1: the moderating role of self-team connection in the relationship between sponsor moral appropriateness and propensity to support the team. The study employed a scenario-based procedure, which has been adopted in past studies on sponsorship (Parker & Fink, 2010;Plewa et al, 2016). Building on past research describing (fast) food companies as potentially controversial sports sponsors (Danylchuk & MacIntosh, 2009;Kelly et al, 2012), the present study used the scenario of a (fictional) sponsoring company that operates in the food industry.…”

Section: Studymentioning

confidence: 99%

“…Sports sponsorships encompass a substantial portion of this total spending: In North America, for instance, 70% of sponsorship investments involve sports (International Events Group, 2018). The fact that sports receive the most sponsorship investments (Dees et al, 2008) is likely due to their wider visibility, audience, and media coverage compared to other activities Plewa et al, 2016).…”

Section: Introductionmentioning

confidence: 99%