Which Factors Influence Word-of-Mouth for Tourism Video Ads?

Augusto, Luísa Paula Lopes Fernandes; dos Santos, Sara Cristina Valente; de Almeida Ferreira, Sónia; Santo, Pedro Manuel Espírito; de Almeida Vasconcelos, Maria

doi:10.1007/978-981-97-1552-7_55

Smart Innovation, Systems and Technologies

2024

DOI: 10.1007/978-981-97-1552-7_55

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Which Factors Influence Word-of-Mouth for Tourism Video Ads?

Luísa Paula Lopes Fernandes Augusto,

Sara Cristina Valente dos Santos,

Sónia de Almeida Ferreira

et al.

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Which Factors Influence Word-of-Mouth for Tourism Video Ads?

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References 29 publications

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