“…Consequently, efforts to address water pollution have increasingly focused on encouraging uptake of pro‐environmental behaviors (Blackstock, Ingram, Burton, Brown, & Slee, ; OECD, ). This has given rise to a substantial volume of research output that seeks to examine the drivers of behaviors in relation to land and water resources management (Barnes et al, ; Cobbinah, ; Daxini et al, ; Inman et al, ; Okumah et al, ; Okumah, Yeboah, et al, ; Yoder, Ward, Dalrymple, Spak, & Lave, ). Indeed, whether people adopt pro‐environmental behaviors or not, and the extent to which water policies succeed in improving water quality depends on stakeholders' willingness to support sustainable river management strategies (Bengston, ; Mcfarlane & Boxall, ), thus, highlighting the need to examine stakeholders' willingness and motivations to support water protection.…”