Where to advertise: Media planning resources on the web

Pittsley, Kate

doi:10.5860/crln.75.2.9070

Cited by 1 publication

(1 citation statement)

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“…Advertising firms use these services and data to obtain details on various media types (eg, magazines, newspapers) to most effectively reach target markets or audiences. AAM is also available to academic institutions with electronic subscriptions to AAM [ 39 ]. Researchers, for instance, have used AAM to study the portrayal of gun violence and serious mental illness in news media coverage [ 40 ].…”

Section: Methodsmentioning

confidence: 99%

“Less Than A Wife”: A Study of Polycystic Ovary Syndrome Content in Teen and Women’s Digital Magazines

Sanchez¹,

Jones²

2016

J Med Internet Res

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BackgroundPolycystic ovary syndrome (PCOS) is a major public health problem that affects women’s physical and mental health. According to the US National Institutes of Health Office of Disease Prevention, there is a need to improve public awareness of the syndrome among health care providers and the public. Women’s magazines are a type of “edutainment” that publish health content in addition to beauty, fashion, and entertainment content. These media have the potential to expose primarily female readers to content on PCOS and influence readers’ beliefs and attitudes about women with PCOS.ObjectiveThe objective of this study was to explore how digital (online) teen and women’s magazines portray women with PCOS.MethodsWe used data from the Alliance for Audited Media to identify popular digital teen and women’s magazines with circulation rates ≥1,000,001. We also included magazines with circulation rates 100,001–1,000,000 directed toward racial and ethnic minority readers. A search of magazine websites over a 1-month period in 2015 yielded 21 magazines (eg, Glamour, Cosmopolitan en Español, Essence, and O, The Oprah Magazine) and 170 articles containing “PCOS” and “polycystic ovary syndrome.” Textual analysis using a grounded theory approach was used to identify themes.ResultsArticles depicted PCOS symptoms as a hindrance to women’s social roles as wives and mothers and largely placed personal responsibility on women to improve their health. To a lesser extent, women were depicted as using their personal experience with PCOS to advocate for women’s health. Experiences of Latina and African American women and adolescents with PCOS were absent from women’s magazine articles.ConclusionsThe findings can inform health education programs that teach women to be critical consumers of PCOS-related content in digital women’s magazines. Future research on PCOS content in digital teen and women’s magazines can help researchers, patients, and consumer groups engage with the media to increase public awareness of PCOS.

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Section: Methodsmentioning

confidence: 99%