“…Analogously, at the same time, Burt and McDonnell (2015) promoted a renaissance of field hydrology both at the individual and community level, stating that “hydrology is an outdoor science—where our data come from and our ideas are ultimately tested” (Burt & McDonnell, 2015). More recently, Van Stan et al (2023) invited researchers to spend more time under the rain arguing that “The combination of human experiences in the storm […] with technological tools arguably produce the best odds for scientific advancement.” We are now in the digital and virtual era and hydrology is experiencing an unprecedented availability of big data based on remote sensing, machine learning, and a plethora of more or less complex models to investigate surface and subsurface processes at different spatial and temporal scales (Adamala, 2017; Chen & Wang, 2018; van Hateren et al, 2023; Vereecken et al, 2022). Thus, despite the recommendations reported above, the following questions can arise: As computer power is becoming less expensive, field work more risky, and field data collection increasingly limited by financial and logistical constraints (Burt & McDonnell, 2015; Seibert et al, 2024), does it make sense to keep collecting experimental data, in some cases at high spatial and temporal resolution, that we can hardly analyse, at least during a typical PhD or postdoc time‐span?…”