Where Is the Way Forward for New Media Empowering Public Health? Development Strategy Options Based on SWOT-AHP Model

Abstract

(1) Background: In recent years, new media and the integration of sport and medicine have promoted the rapid integration and development of the two fields of health and, to a certain extent, the pursuit of public health knowledge and the promotion of health concepts. However, the overall development process is at an early stage and the aim of this paper is to make an empirical analysis of its development through a SWOT-AHP model and give corresponding recommendations. (2) Methods: The SWOT-AHP model was constructed to quantitatively and qualitatively analyse the four dimensions of strengths, weaknesses, opportunities and threats obtained through the Delphi method, with regard to development and to determine the strategic direction of its development. (3) Results: The strategic azimuth θ is −13.243° and the strategic coefficient p is 0.53699, in the diversification zone. (4) Conclusions: New media, as a fast track to empowering the integration of sport and medicine for health, is a field with a bright future, but its own strengths and external threats coexist and should be maximised to overcome the disruptions caused by external threats through a variety of measures.

An epidemiological qualitative/quantitative SWOT‐AHP analysis in order to highlight the positive or critical aspects of dental implants: A pilot study

“…In turn, the AHP model, which is a multicriteria decision analysis method, was used to assign importance to each factor included in the SWOT matrix and to distinguish the weight of each factor (Chang & Huang, 2006 ; Dos Santos et al, 2019 ; Helms & Nixon, 2010 ; Subramanian & Ramanathan, 2012 ). This hybrid method has been successfully applied in scientific research fields (Brudermann et al, 2015 ; Hao et al, 2022 ; Kurttila et al, 2000 ; Li et al, 2021 ; Reinsberger et al, 2015 ).…”