“…Business families vary considerably with respect to structure (e.g., nuclear family, extended family, blended family, same-sex, etc. ), size of the family (Dyer, 2022), and the norms, values, goals, and traditions that they possess (Jaskiewicz & Dyer, 2017), among other aspects. The cultural setting in which the family and firm are embedded is another source of heterogeneity, as the expectations that families render to their members and the interactions among family members vary across contexts (Neubaum et al, 2019).…”