“…Our focus is on the meanings that individuals attribute to their social worlds, particularly to aging, and the psychosocial processes that generate these meanings when they communicate with one another (Contarello and Romaioli, 2020). These meanings have been accepted as a result of shared and practical forms of social knowledge that are capable of producing concrete effects in the situated reality in which they develop (Jodelet, 2009) and are in movement, following a non-linear path, being cyclical and context dependent (Castelo et al, 2023). Even in times of Covid-19, if the people directly involved can tell alternative life stories—instead of those of aging seen as decline, and of the pandemic as a bearer of malaise—then the current negative representation amplified in the mass media could be eroded, making way for shared social discourses that, searching for a new normality (Emiliani et al, 2020), might help to deflect forms of negative self-perception and sabotage of the kind described above.…”