When your shop says #lessismore. Online communication interventions for clothing sufficiency

Frick, Vivian; Gossen, Maike; Santarius, Tilman; Geiger, Sonja M.

doi:10.1016/j.jenvp.2021.101595

Cited by 25 publications

(15 citation statements)

References 67 publications

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“…Demarketing strategies have been used to enhance the reputation of the retailer and brand (Kim et al, 2018; Miklós‐Thal & Zhang, 2013; Vilasanti da Luz et al, 2020). Demarketing is also used to promote sustainable consumption on the part of the consumers (Frick et al, 2021).…”

Section: Resultsmentioning

confidence: 99%

“…As presented in Soule & Reich, 2015;Bareket-Bojmel et al, 2020;Frick et al, 2021;Kronrod et al, 2012;Reich & Soule, 2016;Vilasanti da Luz et al, 2020), other experiments have attempted to examine the impact of demarketing interventions on company's or brand's green reputation (Mikl os-Thal & Zhang, 2013;Ramirez et al, 2017;Sekhon & Armstrong Soule, 2020;Zhang et al, 2021). Ramirez et al, 2017;Reich & Soule, 2016;Vilasanti da Luz et al, 2020;Zhang et al, 2021).…”

Section: Methodsmentioning

confidence: 99%

“…A noteworthy point on demarketing research in healthcare sec- Demarketing is also used to promote sustainable consumption on the part of the consumers (Frick et al, 2021).…”

Section: Major Sectors Studied In Demarketing Researchmentioning

confidence: 99%

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Demarketing for sustainability: A review and future research agenda

Lawrence¹,

Mekoth²

2023

Int J Consumer Studies

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In the context of emerging sustainability challenges, demarketing has continued to draw the attention of academicians and practitioners globally over the past few years. It is interesting to note that demarketing is as old as marketing itself, yet its application and scope have grown from the past two decades only. Kotler and Levy, (1971) has defined demarketing as “that aspect of marketing which deals with discouraging customers in general or a certain class of customers in particular on a temporary or permanent basis”. This systematic literature review attempts to enrich the discussion on demarketing research through a systematic and comprehensive review of 64 articles published between 2000 and 2022. Using TCCM framework, we present relevant theories, research contexts, study characteristics, and methodologies used in demarketing research. Our review (1) Presents a systematic and comprehensive overview of the research in demarketing over the last two decades (2) Examines studies in demarketing within the framework of ‘triple bottom line’ approach for sustainability (3) Suggests a suitable definition of demarketing considering its exorbitant application within the sustainability context (4) Identify gaps and sets agenda for future research. Our systematic literature review found that research in demarketing has been growing considerably over the past two decades, twice as much in the last decade compared to the previous decade with spill‐over to new sectors. The literature review, through the lens of ‘triple bottom line’ approach, is able to establish that demarketing can be employed to effectively address the sustainability challenges encountered by policymakers and practitioners.

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Section: Resultsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

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Demarketing for sustainability: A review and future research agenda

Lawrence¹,

Mekoth²

2023

Int J Consumer Studies

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“…More recently, scholars observed an increase in sufficiencyoriented marketing that explicitly discourages consumers from purchasing new products (Gossen et al, 2019;Frick et al, 2021;Gossen and Kropfeld, 2022). Several studies connect sufficiency to low-growth strategies, calling for a redefinition of business growth (Khmara and Kronenberg, 2018;Wells, 2018;Nesterova, 2020).…”

Section: Su Ciency In Businessmentioning

confidence: 99%

“…Thus, the possibilities for businesses to integrate sufficiency-oriented strategies have recently gained the attention of scholars. Studies have defined sufficiency-oriented strategies for businesses (Schneidewind and Palzkill-Vorbeck, 2011;Bocken and Short, 2016;Reichel, 2018), developed frameworks for sufficiencyoriented business models (Bocken et al, , 2022Niessen and Bocken, 2021), or identified marketing approaches to promote sufficiency-oriented consumption (Gossen et al, 2019;Frick et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

How to make more of less: Characteristics of sufficiency in business practices

Beyeler

Jaeger‐Erben²

2022

Front. Sustain.

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Sustainable transformation toward a circular society, in which all ecosystems and livelihoods are protected and sustained, requires the integration of sufficiency in circular production and consumption practices. Beyond the technological promises to decouple resource use from economic growth, sufficiency measures to reduce production and consumption volumes in absolute terms are necessary. Businesses integrating sufficiency act as agent of change to transform current unsustainable practices along the entire supply chain. By observing the operationalization of sufficiency in 14 pioneer businesses, this study identifies dimensions and practice elements that characterize sufficiency in business practices. This study observed that the sufficiency in business practices mainly represents a rethinking of business doings on three dimensions: (1) rethinking the relation to consumption; (2) rethinking the relation to others; and (3) rethinking the social meaning of the own organization. Sufficiency practitioners understand production and consumption as a mean to fulfill basic human needs instead of satisfying consumer preferences. They co-create sufficiency-oriented value with peers in a sufficiency-oriented ecosystem and they redefine growth narratives by envisioning an end to material growth. Additionally, this study revealed that care, patience and learning competences are essential characteristics of sufficiency in business practices. Sufficiency practitioners reshape their business doings by caring for others and nature; they demonstrate patience to create slow, local, and fair provision systems; and they accept their shortcomings and learn from mistakes. Integrating elements of care, patience and learning in business practices reduce the risks of sufficiency-rebound effects. Ambivalences between the sufficiency purpose and growth-oriented path dependencies persists for sufficiency-oriented businesses. Further research should investigate pathways to overcome these ambivalences and shortcomings that sufficiency practitioners experience, for instance, by exploring political and cultural settings that foster sufficiency-oriented economic activity.

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Mapping sustainable options in the fashion industry: A systematic literature review and a future research agenda

Schiaroli,

Dangelico,

Fraccascia

2024

Sustainable Development

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The fashion industry accounts for large impacts on the environment and social welfare, both on the consumers' and companies' sides. This study systematically reviews the literature on sustainable consumption in the fashion industry, clarifying sustainable fashion's meaning. Existing sustainable fashion solutions are investigated from consumers' behavior perspective and classified into three consumption phases, that is, (pre‐)purchase, use, and post‐use. 187 articles are included, and twenty‐six sustainable solutions are identified across the consumption phases. These include techniques, features, services, and behaviors able to increase garment sustainability by mitigating negative impacts and ensuring product circularity by recycling and/or reusing at the product's end of life, representing promising strategies for fostering a transition toward sustainable fashion consumption practices. An innovative and comprehensive framework of sustainable fashion solutions is developed. Future research agenda and a sustainable offering inventory for marketers are provided.

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When your shop says #lessismore. Online communication interventions for clothing sufficiency

Cited by 25 publications

References 67 publications

Demarketing for sustainability: A review and future research agenda

Demarketing for sustainability: A review and future research agenda

How to make more of less: Characteristics of sufficiency in business practices

Mapping sustainable options in the fashion industry: A systematic literature review and a future research agenda

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