When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products

Felix, Reto; González, Eva; Castaño, Raquel; Carrete, Lorena; Gretz, Richard T.

doi:10.1111/ijcs.12738

Cited by 36 publications

(30 citation statements)

References 104 publications

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“…The stronger the consumers' intention is, the greater the possibility of implementation behavior is (Ong et al, 2022). Based on this, the following hypothesis is put forward: H4: Consumers' willingness to buy bank financial products has a significant positive impact on the behavior of buying bank financial products (Felix et al, 2022).…”

Section: H3mentioning

confidence: 99%

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The Promotion and Optimization of Bank Financial Products Using Consumers’ Psychological Perception

Zhang

Jin

2022

Front. Psychol.

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With the rapid economic growth and increased national income year by year, individuals and families have an increasingly greater demand for financial products. Banks’ sales of financial products have become a new economic profit growth point for major banks. Based on consumers’ psychological perception, the influencing factors of consumers’ behavior in purchasing bank financial products are studied. The influencing factor model path of consumer purchase behavior is constructed to find out the factors affecting consumers’ purchase of bank financial products and formulate appropriate promotion strategies according to the influencing factors. Through the research methods of literature analysis, small-scale in-depth interview, questionnaire surveys, and statistical analysis, this exploration selects four variables: independent variable, mediator, control variable, and dependent variable. They are influencing factors of purchasing bank financial products (perceived convenience, risk value of bank financial products, satisfaction of purchasing communication process), consumers’ willingness to buy bank financial products, consumers’ personal characteristics and consumers’ behavior of purchasing bank financial products. Meanwhile, based on 196 valid questionnaires, regression analysis is carried out through a regression model. The results show that the three influencing factors of consumers’ purchase of bank financial products–perceived convenience, risk value of bank financial products, and satisfaction with the purchase communication process significantly impact consumers’ purchase of bank financial products. They can put forward specific promotion suggestions for banks. This exploration aims to study the optimization of bank financial product promotion strategy from the perspective of consumer psychological perception to provide a reference for subsequent related research.

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Section: H3mentioning

confidence: 99%

“…Consumers’ willingness to buy bank financial products has a significant positive impact on the behavior of buying bank financial products ( Felix et al, 2022 ).…”

Section: Theoretical Basis and Research Hypothesismentioning

confidence: 99%

The Promotion and Optimization of Bank Financial Products Using Consumers’ Psychological Perception

Zhang

Jin

2022

Front. Psychol.

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“…As a result, future studies should look at whether consumers who are strongly driven to dispose of e-waste are more likely to be loyal to green producers (Lin et al, 2017) and purchase green products (Felix et al, 2021;Wang et al, 2021). Similarly, future research will benefit from looking into the relationship between customers' ewaste disposal behaviour and their willingness to pay a premium for environmentally friendly products (Katt & Meixner, 2020;Kautish et al, 2019).…”

Section: G Oing Forward: Future Re S E Arch Ag Endamentioning

confidence: 99%

“…In light of this knowledge vacuum, we anticipate that consumer e‐waste disposal behaviour may have an impact on environmental variables and downstream consumer psychological responses, with significant implications for practitioners and government agencies. As a result, future studies should look at whether consumers who are strongly driven to dispose of e‐waste are more likely to be loyal to green producers (Lin et al., 2017) and purchase green products (Felix et al., 2021; Wang et al., 2021). Similarly, future research will benefit from looking into the relationship between customers’ e‐waste disposal behaviour and their willingness to pay a premium for environmentally friendly products (Katt & Meixner, 2020; Kautish et al., 2019).…”

Section: Going Forward: Future Research Agendamentioning

confidence: 99%

Consumer e‐waste disposal behaviour: A systematic review and research agenda

Gilal

Shah

Adeel

et al. 2021

Int J Consumer Studies

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E‐waste is the world's fastest‐growing waste stream, and it contains toxic chemicals that are harmful to human health. Research has shown that the vast majority of consumers are unwilling to dispose of e‐waste, preferring to keep obsolete products at home rather than returning them to manufacturers for recycling. Despite the evident importance of this area of research, there is yet to be a systematic assessment of e‐waste disposal behaviour that summarises the relationships among constructs in the forms of antecedents, decisions, and consequences from the perspective of consumer behaviour. With this knowledge gap in mind, the current paper's goal is to provide a comprehensive examination of available studies on consumer e‐waste disposal behaviour. In particular, the purpose is to promote e‐waste disposal behaviour by looking at how such behaviour has been utilised as a construct in the literature and what theories, contexts, characteristics, and methodological approaches have been used to strengthen this behaviour. Towards this aim, we used VOSviewer to examine N = 43 research publications on e‐waste disposal behaviour published in Scopus‐indexed journals between 2000 and 2021, noting discrepancies, identifying major research gaps, and developing comprehensive research agendas (provided in the form of testable propositions).

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“…The research on the relationship between packaging and consumption has been mainly concentrated in the field of consumer health and most studies to date have been conducted in the developed countries of Europe and America. Studies have been conducted on visual cues of packaging design, such as shape (Raghubir & Krishna, 1999; Sevilla & Kahn, 2014; Valentina et al., 2019; Wansink & van Ittersum, 2003); color (Felix et al, 2021; Genschow et al., 2012; Herbes et al., 2020; Valentina et al., 2019); form (Huyghe et al., 2017); material (Deng & Srinivasan, 2013; Kowalska et al, 2020; Singh & Pandey, 2018; Werle et al., 2016; Ye et al., 2020); image (Hagen, 2021; Madzharov & Block, 2010) and size (Coelho do Vale et al., 2008; Liu & Haws, 2020; Payne et al., 2014; Petit et al., 2020; Scott et al., 2008; Wansink, 1996), that have demonstrated to influence on consumption quantity (see Table 1). All these studies focus on different visual cues of independent package instead of combined packaging, including inner and outer package.…”

Section: Literature Review and Research Hypothesismentioning

confidence: 99%

The influence of inner packaging’s number cue on consumption

Jin

Żurawicki

et al. 2021

Int J Consumer Studies

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Product packaging clues can lead to overconsumption and even obesity. While combined packaging represents a common packaging practice, it has not been addressed much in academia. To help clarify how marketers can optimize the relationship between the packaging’s number cues and consumption, this paper explores the effect of the quantity of inner packaging on consumption when the external packaging number is fixed. Across two experiments conducted in China, this study proposes that consumption increases with the number of the inner packages, while the total quantity of products is held constant and the Perceived Package Consumption Count acts as a partial mediator. For the restrained dieters, however, the effect of the packaging’s number cue on consumption disappears. The findings of this study have significant implications for consumers, marketers, and policymakers.

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When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products

Cited by 36 publications

References 104 publications

The Promotion and Optimization of Bank Financial Products Using Consumers’ Psychological Perception

The Promotion and Optimization of Bank Financial Products Using Consumers’ Psychological Perception

Consumer e‐waste disposal behaviour: A systematic review and research agenda

The influence of inner packaging’s number cue on consumption

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