When the bridge is not human: Algorithmic interference in forming social relationships through the manipulation of weak ties
Patricia A. Norberg,
Daniel R. Horne
Abstract:In recent years, social media applications have grown in number and in user bases. Recommendation algorithms on these platforms refer social others and related content to users. Using Granovetter's tie strength theory and the literature on relationship formation as conceptual foundations, we argue that these social media algorithms can damage a user's ability to establish diverse relationships and the benefits therein, thereby reducing personal, and, when aggregated, societal advantages. We argue that this occ… Show more
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