When the brand is your bread and butter: review, synthesis, and directions for future exploration of salespeople-brand relationships

Beeler, Lisa; Rouziou, Maria; Gyomlai, Moumita Das

doi:10.1080/08853134.2023.2252608

Journal of Personal Selling & Sales Management

2023

DOI: 10.1080/08853134.2023.2252608

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When the brand is your bread and butter: review, synthesis, and directions for future exploration of salespeople-brand relationships

Lisa Beeler,

Maria Rouziou,

Moumita Das Gyomlai

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When the brand is your bread and butter: review, synthesis, and directions for future exploration of salespeople-brand relationships

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References 138 publications

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