When Technology-Based Learning Is the Only Option: Evaluating Perceived Usefulness of Social Media

Abstract

During unusual times involving discontinued face to face sessions in formal education settings, mobile learning (m-learning) involving social networking sites has become a popular alternative since students are always in possession of handheld electronic devices. When connection through technology was the only option due to social distancing in current pandemic, students who were already active extensive users of social networks found online learning as a new way of getting formal education. The objective of this study was to explore how the state of student's behavioral intention for social media based online learning is driven by external factors like subjective norm and self-efficacy. To fulfill this aim, this study uses a quantitative approach to study the factors that mediate the decision behavior of students towards social media employed as a learning platform and use of m-learning involving social networks. A sample of management science students (n= 255) from four universities participated in the research. Analysis of data suggested that subjective norm and self-efficacy were significant predictors for student participation in e-learning initiatives involving social media and networks. The proposed serial mediation model revealed that self-efficacy and perceived usefulness in that order were playing a positive significant role in student use of social networking for learning. No significant differences were observed between either gender when self-efficacy, perceived usefulness, and use of social media in education were considered.

Invasiveness, privacy concerns and mobile banking services technology adoption by millennials: Emerging economy perspective

“…Many studies have investigated the way PVC and INV relate to PU and IU. There have also been others that addressed the mediating role of PU in different contexts such as e-learning (Alkhawaja et al, 2022), battery swaps technology in China (Adu-Gyamfi et al, 2022) and students' use of social networking technology in Turkey (Hanif & Imran, 2022). However, the mediating influence of PU on the banking industry, especially for a developing economy has not been fully explored (Moslehpour et al, 2018).…”

Unlocking English proficiency: Youtube's impact on speaking skills among indonesian university students

“…PEU was a significant determinant of e-learning use perceived by the users, as Gurban and Almogren (2022) reported in a study conducted during Covid-19. Recent studies also disclosed the importance of SN in affecting PU for various technology applications in education (Aji et al, 2020;Izuagbe et al, 2019;Lei et al, 2022;Tran et al, 2022) Izuagbe et al (2019 and Hanif and Imran (2022) discussed the importance of SN to influence PU as social media use in education, including YouTube. Although the weakest correlation, PE still has a role in predicting PU reported in this study.…”

“…Aji et al (2020) elaborated on the significant intervention of SN on PU and PEU regarding the use of e-money. Further, Hanif and Imran (2022) reported the role of SN in affecting PU of social media use. Based on the backgrounds, we proposed two hypotheses for the current study; SN has a significant positive correlation with PU (H1) and PEU (H2).…”