2022
DOI: 10.1287/opre.2019.1910
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When Risk Perception Gets in the Way: Probability Weighting and Underprevention

Abstract: Prevention efforts, such as quitting smoking, flu vaccination, and exercising, are of crucial importance in health policy, but people tend to undertake too few of them. The main reason is that most prevention efforts only reduce but do not completely eliminate the risk of poor health. This makes it harder for people to assess the benefits of prevention, because they tend to misperceive and transform probabilities. In “When Risk Perception Gets in the Way: Probability Weighting and Underprevention,” Ba… Show more

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Cited by 21 publications
(15 citation statements)
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References 88 publications
(101 reference statements)
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“…Masuda and Lee ( 2019 ) also find that their subjects exert too little preventive effort regardless of the timing of the loss. They argue that their results cannot be explained by expected utility and suggest probability weighting as an alternative explanation, in line with the analysis of Baillon et al ( 2020 ).…”
Section: Introductionsupporting
confidence: 77%
See 1 more Smart Citation
“…Masuda and Lee ( 2019 ) also find that their subjects exert too little preventive effort regardless of the timing of the loss. They argue that their results cannot be explained by expected utility and suggest probability weighting as an alternative explanation, in line with the analysis of Baillon et al ( 2020 ).…”
Section: Introductionsupporting
confidence: 77%
“…The above analyses are based on expected utility. Baillon et al ( 2020 ) consider rank-dependent utility (prospect theory for losses) and derive the implications of probability weighting on prevention, which, as we noted above, is equivalent to full insurance with nonperformance risk. They show that for intermediate probabilities, inverse S-shaped probability weighting, the most commonly observed case, will lead to underinsurance.…”
Section: Introductionmentioning
confidence: 99%
“…Any inverse S-shaped probability weighting function with fixed point p * and inflection point p has two points p ′ and p ′′ , one smaller and one larger than p * and p , which define the likelihood insensitivity region. For p ∈ (p � , p �� ) the probability weighting function is flatter than the identity, w � (p) < 1 , while it is steeper than the identity on (0, p � ) ∪ (p �� , 1) , see Lemma 1 in Baillon et al (2020). Likewise, any S-shaped probability weighting function has two points p ′ and p ′′ such that w � (p) > 1 for p ∈ (p � , p �� ) and w � (p) < 1 for p ∈ (0, p � ) ∪ (p �� , 1) .…”
Section: Decreasing Relative Overweightingmentioning
confidence: 99%
“…However, this alternative treatment would not be as risky and as effective as the original treatment option. 11 Explicitly,…”
Section: Decision Thresholds Under Therapeutic Ambiguitymentioning
confidence: 99%