“…The potential for confusion is underscored by recent studies of the reward and punishment values that employees attach to supervisor actions commonly undertaken as positive or negative responses to employee performance (Jones, Butler, & Dutton, 1982;Jones & Tait, 1982 A further source of possible confusion about desired and undesired behaviors rests in the perceptual/cognitive processes of organizational members. Bandura (1977) argues that beliefs about the consequences of behavior are likely to exert greater influence on behavior than the consequences themselves.…”