“…Perceived health competence and perceived risk (Charlson et al, 2008; Gallant & Dorn, 2001; Gebhardt et al, 2001; Matejic et al, 2011; Wright et al, 2009) are cognitive evaluations the consumers do for making a PHB decision. - Information and knowledgeâseeking predictors : Among information and knowledgeâseeking predictors, studies examined the role of various predictors that could lead to PHB decisions. Some of these factors studied were health information seeking (Bagherzadeh et al, 2021; Chew & Chng, 2021; Stewart et al, 2004), health knowledge, health education, health information search, and informational experience (Ben Ayed & El Aoud, 2021; Noor et al, 2014), health communication (Han et al, 2014; J. Liu et al, 2020; Seiter & Brophy, 2020; Son et al, 2017), message framing (Bahety et al, 2021; Luoto et al, 2014; Siu, 2007; Wadhwa & Zhang, 2019), virtual reality technology (Choi & Noh, 2020), eâhealth literacy (Suanrueang et al, 2022), and nudge (Bronchetti et al, 2015). These factors were related to the information search carried out by consumers to make an informed PHB adoption decision.
- Temporal predictors : Studies also examined the role of cognitive rational evaluations done by the consumers in the form of time preference (Chapman et al, 2001), time patterns, and delay discounting (Epstein et al, 2022) as factors impacting their PHB choices.
- Social factors : Among social factors, the widely researched constructs are social support (Baker & Silverstein, 2008; Mayne, 1999; Mo & Winnie, 2010; Sriyakul & Jermsittiparsert, 2021), avoidance of social conflict (Keresztes et al, 2015), social mobility (Missinne et al, 2015), structural and cognitive social capital (Limbu et al, 2018), social network (Becker et al, 2006; KapadiaâKundu et al, 2014; Marimuthu, 2019; Southwell et al, 2010), family support (Marinthe et al, 2022), and social liberation (Chang et al, 2003).
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