“…Recent neuroscientific evidence tends to support the notion of two opposing forces of greed and moral self-concept that steer us towards (dis)honesty. In a recent fMRI study (Speer, Smidts & Boksem, 2020), it was found that activity in the nucleus accumbens (Nacc), associated with reward anticipation and greed (Ballard & Knutson, 2009;Knutson, Adams, Fong, & Hommer, 2001;Abe & Greene, 2014), promotes cheating, particularly for individuals who tend to cheat a lot, whereas a network consisting of Posterior Cingulate Cortex (PCC), bilateral Temporoparietal Junctions (TPJ) and Medial Prefrontal Cortex (MPFC), associated with self-referential thinking processes (Gusnard et al, 2001;Meffert et al, 2013;Van Buuren et al, 2010), promotes honesty, particularly in individuals who are generally honest. In addition, numerous studies have proposed that cognitive control is needed to resolve this tension between reward and self-concept (Abe & Greene, 2014;Greene & Paxton, 2009;Maréchal, Cohn, Ugazio, & Ruff, 2017;Mead, Baumeister, Gino, Schweitzer, & Ariely, 2009).…”