When Hard Power Undermines Soft Power

Abstract

Summer 2004  In Indonesia, the largest Muslim country, threequarters of those polled had a positive image of the US in 2000. Now, since the Iraq war, that has tumbled to 15 percent. When Hard Power Undermines Soft Power JOE NYE,    K S  G  H,        CIA' N I C. H     Soft Power: The Means to Success in World Politics. (P A, ). NPQ | In your recent book, Soft Power, you wrote: "Politics has become a contest of competitive credibility. The world of traditional power politics is typically about whose military or economy wins. Politics in an information age may ultimately be about whose story wins." No WMD have been found in Iraq. The occupation is deteriorating. Then there are the photos of abused and tortured Iraqi prisoners. Has America's story lost?JOE NYE | I'm afraid so. We are losing credibility. The story we told about why we went into Iraq -to find and destroy WMD -has turned out to be very thin. Part of that story was also about bringing democracy and human rights to Iraq. Instead, the story that has emerged is documented in those photos, which shattered US credibility.

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