When form deviates from the norm: attitudes towards old and new vernacular features and their impact on the perceived credibility and usefulness of Facebook consumer reviews

Seghers, Mathias; Clerck, Bernard De; Lybaert, Chloé

doi:10.1016/j.langsci.2021.101413

Cited by 3 publications

(7 citation statements)

References 37 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…We then measured perceived interactional justice by means of an six-item scale (α = 0.922) based on Decock et al 's work (2021). The two main dimensions of corporate credibility, perceived expertise and trustworthiness, were captured using two four-item scales (αtrustworthiness = 0.905; αexpertise = 0.924) adapted from Newell and Goldsmith (2001), Erdem and Swait (2004) and Seghers et al (2021b). The scale used in the pretest to measure failure severity (cf.…”

Section: Methodsmentioning

confidence: 99%

“…e.g. De Cock 2013, Lybaert et al 2020, Seghers et al 2021a, Seghers et al 2021b). In fact, our findings suggest that the norm in this communicative setting (i.e.…”

Section: Interactional Justice and Corporate Credibilitymentioning

confidence: 99%

“…Li et al 2020). Seghers et al (2021b) report that when consumers use these features in their comments on corporate Facebook pages -and they do so frequently (cf. Seghers et al 2021a) -they suffer no apparent negative consequences in terms of their perceived credibility.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

How effective is expressive? Consumer perceptions of new vernacular features in Facebook webcare responses

Seghers

Clerck

Lybaert

2022

Lingua

Self Cite

View full text Add to dashboard Cite

Section: Methodsmentioning

confidence: 99%

“…e.g. De Cock 2013, Lybaert et al 2020, Seghers et al 2021a, Seghers et al 2021b). In fact, our findings suggest that the norm in this communicative setting (i.e.…”

Section: Interactional Justice and Corporate Credibilitymentioning

confidence: 99%

See 1 more Smart Citation

How effective is expressive? Consumer perceptions of new vernacular features in Facebook webcare responses

Seghers

Clerck

Lybaert

2022

Lingua

Self Cite

View full text Add to dashboard Cite

“…A few studies have examined the effects of emojis on message credibility and/or source trustworthiness (Beattie et al, 2020;Seghers et al, 2021). However, these studies did not consider the impact of varying numbers of emojis in their analyses.…”

Section: Effects Of Emojismentioning

confidence: 99%

Funny but not Credible? Why Using (Many) Emojis Decreases Message Credibility and Source Trustworthiness

Koch,

Denner,

Crispin

et al. 2023

Social Media + Society

View full text Add to dashboard Cite

Emojis are paralinguistic elements that are used in computer-mediated communication to express emotions, convey tone, or simply depict objects or statements. This study examines how the (excessive) use of emojis affects knowledge, message credibility, and source trustworthiness. To this end, we conducted three online experiments using social media posts, in which we systematically varied the number of emojis and the source of the message. The results show that displaying many emojis decreases message credibility and source trustworthiness. As a mechanism explaining this effect, we also demonstrate that displaying many emojis is perceived as a persuasive attempt, triggering affective and cognitive reactance, and ultimately reducing message credibility. Moreover, the study shows that using (a large amount of) emojis in a message negatively affects factual knowledge.

show abstract

“…Overall, the theories related to information processing have contributed well to understanding the influence of strength of the message, argument, valence, source reputation, consistency, persuasiveness, and diagnosability. Theories such as media richness theory (Tran and Can 2020) and language expectancy theory (Seghers et al 2021) provided insights into the relevance of the quality of the information shared in online reviews. Several other theories focus on the information adoption process (ex.…”

Section: Information Processing In Online Reviewmentioning

confidence: 99%

What makes an online review credible? A systematic review of the literature and future research directions

Pooja

Upadhyaya

2022

Manag Rev Q

View full text Add to dashboard Cite

Online reviews of products and services are strategic tools for e-commerce platforms, as they aid in consumers’ pre-purchase decisions. Past research studies indicate online reviews impact brand image and consumer behaviour. With several instances of fake reviews and review manipulations, review credibility has become a concern for consumers and service providers. In recent years, due to growing webcare attitude among managers, the need for maintaining credible online reviews on the e-commerce platforms has gained attention. Though, there are several empirical studies on review credibility, the findings are diverse and contradicting. Therefore, in this paper, we systematically review the literature to provide a holistic view of antecedents of online review credibility. We examine variables, methods, and theoretical perspective of online review credibility research using 69 empirical research papers shortlisted through multi-stage selection process. We identify five broad groups of antecedents: source characteristics, review characteristics, consumer characteristics, interpersonal determinants in the social media platform and product type. Further, we identify research issues and propose directions for future research. This study contributes to existing knowledge in management research by providing the holistic understanding of the “online review credibility” construct and helps understand what factors lead to consumers’ belief in the credibility of online review. The insights gained would provide managers adequate cues to design effective online review systems.

show abstract

When form deviates from the norm: attitudes towards old and new vernacular features and their impact on the perceived credibility and usefulness of Facebook consumer reviews

Cited by 3 publications

References 37 publications

How effective is expressive? Consumer perceptions of new vernacular features in Facebook webcare responses

How effective is expressive? Consumer perceptions of new vernacular features in Facebook webcare responses

Funny but not Credible? Why Using (Many) Emojis Decreases Message Credibility and Source Trustworthiness

What makes an online review credible? A systematic review of the literature and future research directions

Contact Info

Product

Resources

About