“…On the other hand, he ended the more extreme forms of labeling of groups and individuals in news stories, which would indicate that he considered those in his new audience conception to be capable of constructing alternate meanings for the texts (Bennett & Woollacott, 1987). Reed (personal communication, 2008) himself recalled no particular ambiguity on his part about the audience, but this would not be unheard of in a young publication (Monk, 2005).…”