When Do Motivational Factors Lead to Negative User Experience on Social Networking Applications?

Abstract

We investigate why some innovative user interface (UI) designs (e.g., Facebook Home), although initially expected to encourage users to accept or adopt social networking applications (apps), actually discouraged users from using those applications over time. Using two experimental studies, we explore the relationship between new design factors and user behavioural intentions. In Study 1, we adopted two-factor theory to discover motivational factors related to using a social networking app. We then designed and created a virtual social networking app (called Unicorn) using these identified motivational factors. In Study 2, we investigated how motivational factors de-motivate user behavioural intentions. We unpacked this relationship using the Technology Acceptance Model (TAM). Further, we explored how involvement level may alleviate this negative relationship. Our results show that users with a high involvement level exhibit a relatively high level of perceived usefulness and perceived playfulness. Therefore, involvement level can alleviate the negative relationship that exists between motivational factors and behavioural intentions. This study provides both theoretical implications to the literature and practical insights for UI designers.

Does Consumers’ Intention to Purchase Travel Online Differ Across Generations?

“…been found that performance expectancy has a strong positive association with behavioural intention (Escobar-Rodríguez & Carvajal-Trujillo, 2014;Smith et al, 2013), mobile-based communication technologies (Marriott & Williams, 2018), social media applications (Huang et al, 2018;Lim et al, 2019) and mobile wallets (Madan & Yadav, 2016;Slade et al, 2014). Thus, it is hypothesized that:…”

The influence of user involvement in information system adoption: an extension of TAM

“…Nevertheless, we firmly believe that the results presented here should be considered an excellent contribution to the domain research as, generally speaking, they are consonant with literature about user involvement's influence on IS use intention and our methodological choices mirror typical previous adoption model studies. Thus, our study contributes to filling the gap, evidenced by Gefen and Keil (1998), Jackson et al (1997), Amoako-Gyampah ( 2007), Huang et al (2018), andMuñoz-Leiva et al (2017), regarding the need to investigate user participation and involvement in IS development and subsequent impacts in IS use and acceptance.…”

“…Jackson et al (1997) and Amoako-Gyampah (2007) did not check the relation between situational involvement and intrinsic involvement. More recently, Huang et al (2018) adapted TAM to the context of social networks using the concept of individual involvement as a moderating construct between the Motivation Factor construct and the TAM constructs. As a result, they indicated that future studies are needed to examine further cognitive factors, which is in line with Muñoz-Leiva et al (2017), which recognized that user involvement should be further investigated in the context of TAM adaptation.…”

Digital Resilience in Dealing with Misinformation on Social Media during COVID-19

“…Besides media literacy, Hong and Kim (2020) identify motivation to be essential for learning. However, affected by user experience and changing goals, motivation of both "professionals and amateurs" (Koltay, 2012) is a dynamic variable (Vermeeren et al, 2010;Huang et al, 2018). Motivational factors are an individual's attitude and emotional state, entertainment gratification as well as perceived ease of use (Huang et al, 2018).…”

“…Our aim is to consider a tool which helps to relieve individuals from this burden, counter information avoidance, and enhance critical, systematic thinking. We further understand motivation to be dynamic (Huang et al, 2018); it is thus important that the web app itself does not contribute to information overload but that it offers a satisfactory experience to both expert and nonexpert users (Goudalo & Kolski, 2016;Hong & Kim, 2020).…”