Results of hedonic price regressions for personal computer operating systems and productivity suites advertised in PC World magazine by retail vendors during the time period 1984 to 2000 are reported.Among the quality attribute variables we use are new measures capturing the presence of network effects in personal computer operating systems, such as connectivity and compatibility, and product integration among components of productivity suites. Average annual growth rates of qualityadjusted prices of personal computer operating systems range from -15 to -18 percent, while those for productivity suites generally range between -13 and -16 percent. Price declines are generally greater in the latter half of the samples. on personal computer operating systems and productivity suites, we estimate parameters in hedonic regression equations that measure price changes adjusted for the impact of quality variation. Among the quality attribute measures we develop are ones capturing connectivity and compatibility for operating systems and product integration for productivity suites. We construct such measures to account for the important phenomena of network effects and product integration in the market for prepackaged software. 5 In this respect, our study also contributes to the small but growing literature seeking to empirically identify and measure the presence of network effects in information technology markets.A limitation of our research is that it focuses on sales of prepackaged personal computer software sold through retail outlets. While the previous literature has also focused on this distribution channel, sales of software through the retail channel of distribution have become increasingly unrepresentative of prepackaged software transactions. 6 Instead, today's software transactions are now most commonly through large-account distributors or bundled with personal computer hardware sold by original equipment manufacturers ("OEMs") such as Compaq, Dell, and Gateway.Our principal conclusion is that the quality-adjusted prices of personal computer operating systems and productivity suites have declined substantially over time. While we investigate a number of alternative model specifications, our results are remarkably robust. The prices of operating systems have declined at average annual growth rates ("AAGRs") ranging approximately from 15 to 18 percent over the period 1987 to 2000, with slightly lower declines between 1987 to 1993 compared to 1993 to 2000. For productivity suites, over the longer period from 1984 to 2000, AAGRs are generally between -13 to -16 percent, with prices falling more rapidly in the 1992 to 2000 time period compared to 1984 to 1992. Matched-model price indexes in most, but not all cases, reveal considerably slower rates of price decline than we find for hedonic quality-adjusted price indexes. We make a number of observations concerning the differences in estimated rates of price decline based on hedonic compared to matched-model 5 A network effect exists when the value of a product incr...