“…In regards to China, with a few exceptions (e.g., Cho, Jin, & Cho, ; Kwon, ; Lenartowicz & Roth, ; Ralston et al, ), the literature has ignored the importance of within‐country regional variations (Redfern & Crawford, ) despite China's vast size and subnational diversity (Koveos & Zhang, ). As previous research has shown, understanding subnational differences can be complex and elusive (e.g., Dheer et al, ; Kwon, ), and a lack of understanding of these differences might have a significant negative impact on firms conducting business in China (Park & Xiao, ; Tung, Worm, & Fang, ). Further, the literature indicates that the growth in China has been uneven across regions (Koveos & Zhang, ), with the coastal regions (e.g., East region) experiencing the greatest growth during the early phase of China's modernization, and the inland regions (e.g., West region) experiencing the least (Wang, Wan, & Yang, ).…”