When “culture trumps strategy”: higher education institutional strategic plans and their influence on international student recruitment practice

James, Melissa; Derrick, Gemma

doi:10.1007/s10734-019-00424-1

Cited by 15 publications

(13 citation statements)

References 30 publications

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“…The "pushback" described by some participants is not new to the recruitment/academic relationship (James and Derrick, 2020 ); however, managing change during the COVID-19 pandemic exacerbated the tension between these departments. Faculty were adjusting to online learning, and for some, this was entirely new.…”

Section: Resultsmentioning

confidence: 99%

“…This environment creates a competitive landscape for countries and HEIs who strive to compete for lucrative international student fees (de Wit, 2015 ). The outcome of this environment is that HEIs undertake advanced ISR techniques and investments in resources to compete in the global market for these students (James and Derrick, 2020 ). HEIs are attempting to respond to the impact of the pandemic on their institutions by adapting these recruitment tactics to online and virtual methods, adjusting enrolment expectations, and managing their workforce (Dennis, 2020 ).…”

Section: Introductionmentioning

confidence: 99%

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International Student Recruitment During the Pandemic: The Unique Perspective of Recruiters from Small to Medium-Sized Higher Education Institutions

James

2022

High Educ Policy

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Higher education can be considered an industry comprised of mobile students attending institutions worldwide (Findlay et al. in Int Migr 55(3):139–155, 2017). The global pandemic, COVID-19, has significantly impacted the mobility of these students. Higher education institutions (HEIs) have attracted students using international student recruiters, various marketing materials, websites, and educational agents (de Wit in Int High Educ 59:13–14, 2015). When COVID-19 began to unfold around the globe the disease impacted many sectors of the economy, but the impact of disease on the higher education industry is not well documented. The purpose of this study is to explore how higher education institutional student recruitment staff responded to the COVID-19 pandemic. This study explores the perspectives of international student recruitment staff in eight small to medium-sized institutions in Canada to understand the impact of the pandemic on their practice and to generate insights for policymakers to consider when planning the future of international student recruitment (ISR). The study found that these recruiters perceived their size to be a disadvantage and that the pandemic highlighted the inequities within higher education. Furthermore, recruiters feared the competitive position of small to medium-sized institutions is potentially deteriorating with implications on policy, resources, and internal relationships within HEIs.

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Section: Resultsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

International Student Recruitment During the Pandemic: The Unique Perspective of Recruiters from Small to Medium-Sized Higher Education Institutions

James

2022

High Educ Policy

Self Cite

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“…Strategic planning in any type of organization is a complex process, involving several organizational dimensions [11], such as human resources, processes, finance, internal and external disclosure of the products or services produced, and use of technologies, among others. In many cases, organizations see strategic planning as something relatively new, impacting the organizational culture between the old way of managing and new paradigms, more adjusted to the needs of modern organizations [12].…”

Section: Strategic Planning In Academic Managementmentioning

confidence: 99%

Applying Strategic Planning in a Distance Undergraduate Course in Information Systems: A Case Study

Júnior

Braga

Carvalho

2021

Advances in Intelligent Systems and Computing

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This work presents the process of developing strategic planning for a remote undergraduate course in information systems at a public Brazilian university. This is a case study in which data were collected using documentary analysis through reports from the institutional academic information system and the expertise of professors of the structuring teaching core of the course. A bibliographic survey was also carried out to better understand the subject in focus. The results show that the planning process needs a renewal for continuous improvement and that many difficulties need to be overcome until a level of maturity is reached where the processes of learning, change management, and organizational development are understood as a fundamental part of academic management. The strategic planning model presented in this paper shows that there is a need to implement an organizational culture that can guarantee the installation and development of a learning and organizational change process capable of conferring academic excellence to an undergraduate course.

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“…The annual growth in the number of domestic students has slowed [14], and for this fact, strategies must consider market diversification, and recruit international students [20]. Digital marketing is a fundamental tool for international education [21], and the advances in technology can provide significant opportunities for HEI to leverage themselves through the Internet and web technologies [14].…”

Section: International Studentsmentioning

confidence: 99%

Digital Communication on Higher Education Institutions: Challenges and Tools for Research

Santos

Lopes

Brasil³

2020

Springer Series in Design and Innovation

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translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

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When “culture trumps strategy”: higher education institutional strategic plans and their influence on international student recruitment practice

Cited by 15 publications

References 30 publications

International Student Recruitment During the Pandemic: The Unique Perspective of Recruiters from Small to Medium-Sized Higher Education Institutions

International Student Recruitment During the Pandemic: The Unique Perspective of Recruiters from Small to Medium-Sized Higher Education Institutions

Applying Strategic Planning in a Distance Undergraduate Course in Information Systems: A Case Study

Digital Communication on Higher Education Institutions: Challenges and Tools for Research

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