2021
DOI: 10.2501/jar-2021-020
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When Consumers Tune Out Advertising Messages

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Cited by 8 publications
(15 citation statements)
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“…Our scale follows a multidimensional conceptualization of compassion that emanates from existing literature and theory. The process of scale development and validation follows quantitative method ( Rahi, 2017 ; Tripathi et al, 2022 ), which spreads over four studies. These four studies are designed based on the best practices and recommendations in psychology and management literature for development and validation of a scale ( Hinkin, 1995 ; MacKenzie et al, 2011 ; DeVellis and Thorpe, 2021 ).…”
Section: Methodsmentioning
confidence: 99%
“…Our scale follows a multidimensional conceptualization of compassion that emanates from existing literature and theory. The process of scale development and validation follows quantitative method ( Rahi, 2017 ; Tripathi et al, 2022 ), which spreads over four studies. These four studies are designed based on the best practices and recommendations in psychology and management literature for development and validation of a scale ( Hinkin, 1995 ; MacKenzie et al, 2011 ; DeVellis and Thorpe, 2021 ).…”
Section: Methodsmentioning
confidence: 99%
“…Early works have found that disengagement involves the extent to which users withdraw and disconnect from social systems, but the works on disengagement in SC context are sparse. 19 Disengagement is explored in buyer–seller studies and may happen at the stage of the relationship. 65 The definition of disengagement will vary depending on researchers with application domains.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Extensive research has investigated the definition of engagement and its related factors, 19 , 72 , 73 but the works on the antecedents of disengagement and their effects in the social ad context are still scarce (see Table 1 ). 17 , 19 …”
Section: Literature Reviewmentioning
confidence: 99%
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“…To achieve the above-stated objectives, a three-phase study was conducted for data collection ( Tripathi et al, 2022 ). The data collection was done as a part of a larger study.…”
Section: Study Developmentmentioning
confidence: 99%