When Cognition Interferes with Innovation: Overcoming Cognitive Obstacles to Design Thinking

Butler, Allison G.; Roberto, Michael A.

doi:10.1080/08956308.2018.1471276

Cited by 37 publications

(40 citation statements)

References 20 publications

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“…According to Liedtka (), these biases trap players in their own world views. Some authors (Butler & Roberto, ; Liedtka, ) claim that tools such as visualization, journey mapping, metaphors, and so forth mitigate the negative effects of these biases, leading to a large novel and valuable array of ideas and concepts. These tools are examples of the stimulator archetype.…”

Section: Data Analysis and Findingsmentioning

confidence: 99%

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Unpacking the notion of prototype archetypes in the early phase of an innovation process

BenMahmoud-Jouini

Midler

2020

Creat Innov Manage

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The literature on new product development examines a variety of roles that prototypes can play based on the phase of the design process when they are used, but the characteristics of these prototypes that correspond to the expected outcomes, especially in the early phase of the design process, are understudied. We address this gap by studying the characteristics of the prototypes used in the design process (especially during the early phase) that correspond to their roles. Based on an analysis of six cases of prototypes that are used early on in the design process, we characterize three different archetypes of artefacts: stimulators, demonstrators, and validators, and we emphasize the coherence between the role they play in the design process and the characteristics that enable these roles. Specifying the roles of these artefacts should contribute to addressing the two flaws that are generally encountered during prototyping: overdesigning and overtrusting the prototypes.

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Section: Data Analysis and Findingsmentioning

confidence: 99%

“…According to Liedtka (2015), these biases trap players in their own world views. Some authors (Butler & Roberto, 2018;Liedtka, 2015) claim that tools such as visualization, journey mapping, metaphors, and so forth mitigate the negative effects of these biases, Knowledge acquisition about conformity to specifications and manufacturability.…”

Section: Stimulatorsmentioning

confidence: 99%

Unpacking the notion of prototype archetypes in the early phase of an innovation process

BenMahmoud-Jouini

Midler

2020

Creat Innov Manage

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“…Such cognitive traps interfere with knowledge co-creation at a boundary interstice because they hinder collaboration. In contrast, Butler and Roberto (2018) identify that a design-led approach creates pathways to connect theory and practice by first developing empathy, and then through the ideation and prototyping-testing processes.…”

Section: Navigating Boundaries In Additive Manufacturing Through Actimentioning

confidence: 99%

“…The comments that the meetings were all about what they (i.e., industry) wanted and that the project was really about "science stuff" can be considered an example of a "cognitive trap" where participants draw quick conclusions based on their own experiences and expectations rather than on direct observation and interaction with others (Butler & Roberto, 2018). Such cognitive traps interfere with knowledge co-creation at a boundary interstice because they hinder collaboration.…”

Section: Navigating Boundaries In Additive Manufacturing Through Actimentioning

confidence: 99%

“…Empathy has also been key to supporting the ideation process. Design-led ideation entails brainstorming possible solutions to meet the needs and expectations of end users (Butler & Roberto, 2018) and to turn science problems into innovation opportunities (Kimbell, 2011). As identified in the additive manufacturing team's research mission, the printing of bio-based materials was the focus of the science because:…”

Section: Navigating Boundaries In Additive Manufacturing Through Actimentioning

confidence: 99%

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Navigating Boundaries in Additive Manufacturing through Action Research

Ruckstuhl¹,

Rabello²,

Davenport³

2019

TIM Review

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A Cross-Disciplines and Cross-Sector Mixed-Methods Examination of Design Thinking Practices and Outcome

2021

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This mixed method study investigated design thinking (DT) practices and outcomes from across disciplinary frameworks within one institution of higher education. Building upon prior DT studies, it examined three interlocking research questions: What DT practices are being implemented across the curriculum? What kinds of outcomes do faculty observe? What are the significant relationships between particular practices and observed outcomes? Thirty-five courses were examined via a faculty survey adapted from Liedtka and Bahr (2019), and a semi-structured interview created by Lake, Ricco, and Whipps (2018). In alignment with liberal arts educational practices, the most frequently utilized DT practices included working in teams that recognize diverse contributions and engaging in active listening in order to find shared meaning. Consistent with expectations for project- and team-based courses, faculty felt such practices yielded valued outcomes, concluding DT practices built trust across teams and increased the quality of solutions. Relationships between practices and outcomes revealed the utilization of more ethnographic tools was associated with a lower frequency of expanding relationships and resources, and that a greater focus on design criteria to find an ideal solution hampered efforts towards trust building. These findings suggest DT requires time and trust which can be constrained by the imposed deadlines of semester-based projects. The survey and interviews pointed to both similarities and differences between disciplines in DT practices. Future research investigating design thinking pedagogy should include faculty, students, and stakeholders with multiple touchpoints for assessment to identify learning experiences that build change-making capacities and yield genuinely valuable and viable real world projects.

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When Cognition Interferes with Innovation: Overcoming Cognitive Obstacles to Design Thinking

Abstract: Design thinking can fail when cognitive obstacles interfere; appropriate cognitive countermeasures can help disarm the traps.

Cited by 37 publications

References 20 publications

Unpacking the notion of prototype archetypes in the early phase of an innovation process

Unpacking the notion of prototype archetypes in the early phase of an innovation process

Navigating Boundaries in Additive Manufacturing through Action Research

A Cross-Disciplines and Cross-Sector Mixed-Methods Examination of Design Thinking Practices and Outcome

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