Wheels, skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas

Tapp, Alan; Pressley, Ashley; Baugh, Mike; White, P. Bruce

doi:10.1016/j.aap.2013.04.023

Cited by 28 publications

(19 citation statements)

References 34 publications

(1 reference statement)

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“…Some argue that different crash circumstances for males and females suggest the need for tailored, gender specific training/education (eg, Wheels, Skills and Thrills, a programme designed for young deprived males19) and Ulleberg20 concluded that not all young drivers should be treated the same way with regards to road safety policy. However, it is difficult to see how this would work practically at a population level.…”

Section: Discussionmentioning

confidence: 99%

Girls crash too: trends in single vehicle crash rates in young and adult, male and female drivers

Jones

2016

Inj Prev

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Young adult drivers (YADs) are over-represented in crashes mainly because of their age and inexperience. Studying single vehicle crashes by age and sex may identify new approaches to intervention. In 2014, male YAD (17-19 years) crash casualty rates were 11.4 times higher than older drivers (30-59 years), compared with 17.6 times higher in 2005, and 1.9 times female YAD, compared with 2.5 times higher in 2005. Crash casualty rates involving male and female YADs are declining. Action is needed to address YAD crash casualties involving both males and females. Graduated driver licensing is a universal approach that has the potential to do this.

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Section: Discussionmentioning

confidence: 99%

Girls crash too: trends in single vehicle crash rates in young and adult, male and female drivers

Jones

2016

Inj Prev

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“…Successful behavioural interventions linked to this framework were demonstrated in various contexts such as encouraging safer driving for young men (Tapp, Pressley, Baugh, & White, ) and enhancing physical activity for young women (Elder et al, ) except there is no documented evidence of applications emanating from work carried out in social enterprises. Further, this model has not been attributed to successful outcomes arising from coopetitive circumstances in social enterprises, that is, when stakeholders engage in diametrically opposing conditions of cooperation to create value coupled with competition to appropriate value (Solitander & Tidström, ).…”

Section: Literature Reviewmentioning

confidence: 99%

Harnessing sustainable development from niche marketing and coopetition in social enterprises

Herbst

2019

Bus Strat Dev

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This article reports on strategic practices within social enterprises to drive social, economic, and environmental value. Multiple case studies were conducted across diverse third sector organisations to examine how managers deploy commercial and social marketing activities to fulfil sustainable missions. Results showed social enterprises attract target audiences by engaging in inclusive forms of niche marketing. The organisations leverage relationships across their horizontal and vertical value chains to enhance their own resources and capabilities while advancing wider social and environmental interests. Deep collaboration between social enterprises and their stakeholders sometimes extends to forging alliances with competitors. This research contributes the first empirical evidence of how coopetition leads to competitive advantage in profit‐for‐purpose organisations, and it proposes a model to show how cocreation of shared value with actors across multilevels of interdependent systems paves the way for sustainable development outcomes to be achieved.

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“…Targeting drivers who exceed speed limits offers an alternative and possibly more realistic route, especially given the public acceptability of 'speed awareness courses'. The latter could be adjusted to include an element of in-car training and feedback which has shown recent promise for reducing risky driving behaviours (Tapp, Pressley, Baugh and White 2013). The big divide between 'residents' and 'drivers' may be bridged through 'community speedwatch' programmes in which local people can demonstrate their disapproval for speeding with officially sanctioned use of speed monitoring equipment.…”

Section: On Behaviour)mentioning

confidence: 99%

Support and compliance with 20mph speed limits in Great Britain

Tapp

Nancarrow

Davis

2015

Transportation Research Part F: Traffic Psychology and Behaviou

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Wheels, skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas

Cited by 28 publications

References 34 publications

Girls crash too: trends in single vehicle crash rates in young and adult, male and female drivers

Girls crash too: trends in single vehicle crash rates in young and adult, male and female drivers

Harnessing sustainable development from niche marketing and coopetition in social enterprises

Support and compliance with 20mph speed limits in Great Britain

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