What You Get Is What You See—The Mutual Relationships between Images of Human Nature and Business Model Innovation
Michaela Hausdorf
Abstract:Despite considerable scholarly interest in the drivers of and barriers to business model innovation for sustainability transformations, scholars have not yet explored the role of images of human nature in this context. This is surprising because economic decisions are profoundly shaped by assumptions about humanity and its role in the world. Applying conceptual modelling as a methodological approach, this article sheds light on the mutual relationships between images of human nature and business model innovati… Show more
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