2020
DOI: 10.1080/10941665.2019.1711141
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What you feel may not be what you experience: a psychophysiological study on flow in VR travel experiences

Abstract: Virtual reality is transforming the travel industry as both enhancement and replacement of experiences. The purpose of this study is to examine how travelers achieve flow states in VR experiences. Based on the flow theory, the study combines physiological measures with self-reported survey measures to understand people's flow experiences. A laboratory experiment was conducted with 9D virtual reality motion theater simulator and iMEC 12 electrocardiogram monitor equipment. The contradictory results between the … Show more

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Cited by 35 publications
(28 citation statements)
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“…The real sectors of the economy are in need of training courses in virtual and augmented reality. The market for such courses will change the entire educational landscape beyond recognition [13].…”
Section: Discussionmentioning
confidence: 99%
“…The real sectors of the economy are in need of training courses in virtual and augmented reality. The market for such courses will change the entire educational landscape beyond recognition [13].…”
Section: Discussionmentioning
confidence: 99%
“…The vital and basic concept for understanding tourism experiences is flow, which is regarded as one of the best approaches to judge tourists' happiness, satisfaction and behavior loyalty (Zhang et al, 2019). When an individual reaches a flow state, he/she enjoys himself/herself and feels time pass faster, as he/she is totally involved in a given activity and nothing else seems to matter (Huang et al, 2020).…”
Section: Flow Theory In Tourism Experience With Virtual Realitymentioning
confidence: 99%
“…Compared with the empirical supports for the positive effects of flow experience on behavior intention, aspects that may improve flow experience remain unexplored (Zhang et al, 2019). An exception is Huang et al (2020), who have integrated physiological reactions with psychological perceptions to explore the influences of VR experience types (sightseeing vs interactive) on adults' flow experiences with VR videos. Studies on the determinants of flow experiences with VR have been scarce, particularly the effects of VR video content (Merkx and Nawijn, 2021).…”
Section: Flow Theory In Tourism Experience With Virtual Realitymentioning
confidence: 99%
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