“…Studies consider the variation and diffusion of controversial practices such as the use of golden parachutes (Fiss, Kennedy, & Davis, 2012), narrative dynamics in corporate responsibility standardization (Haack, Schoeneborn, & Wickert, 2012), the emergence and deployment of a standard for responsible investment (Slager, Gond, & Moon, 2012), or the role of security analysts in the diffusion of new management concepts (Nicolai et al, 2010). Included with this perspective are also several theoretical papers that aim to outline how organizations respond to institutional complexity (Greenwood, Raynard, Kodeih, Micelotta, & Lounsbury, 2011) or disentangle diffusion and institutionalization processes (Colyvas & Jonsson, 2011).…”