Proceedings of the 51st Hawaii International Conference on System Sciences 2018
DOI: 10.24251/hicss.2018.419
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What Type of Engagement Predicts Success in a Facebook Weight Loss Group?

Abstract: Studies of social media-delivered behavioral interventions generally reveal that greater engagement is associated with better outcomes. Little is known about whether the type of engagement, volume of content posted, or timing of engagement matters. In the present study, we analyzed whether the content, volume, and timing of participant posts in a Facebook weight loss intervention were associated with weight loss. Findings revealed that reporting a healthy choice, reporting a challenge, and acknowledging other'… Show more

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Cited by 19 publications
(24 citation statements)
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“…Although this rate of treatment retention is promising, this study will provide information about sustained participation in the intervention throughout the full 6-month intervention. We have refined our intervention content after pretesting it in this and other pilot studies by identifying posts that received low engagement and rewording them to be more succinct; adding high-quality graphics; and including features known to elicit engagement such as polls, gifs, and challenges [65,86]. As attrition from treatment is a common challenge in postpartum weight loss intervention studies regardless of treatment modality [12,13], this study will also provide an opportunity to examine sustained participation in the in-person condition.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…Although this rate of treatment retention is promising, this study will provide information about sustained participation in the intervention throughout the full 6-month intervention. We have refined our intervention content after pretesting it in this and other pilot studies by identifying posts that received low engagement and rewording them to be more succinct; adding high-quality graphics; and including features known to elicit engagement such as polls, gifs, and challenges [65,86]. As attrition from treatment is a common challenge in postpartum weight loss intervention studies regardless of treatment modality [12,13], this study will also provide an opportunity to examine sustained participation in the in-person condition.…”
Section: Discussionmentioning
confidence: 99%
“…There will be 2 posts daily for the first 15 weeks, and 1 post daily for weeks 16 to 25, corresponding to the decrease in contact in the in-person condition. Intervention posts have been developed based on our previous research [30,65-67] to cover the intervention content in that intervention module of the DPP lifestyle intervention through posts that provide information or resources, solicit sharing of thoughts or experiences or challenges related to the topic of the week, ask participants to set goals (posted on Mondays), ask participants to report their progress toward these goals (posted on Sundays), and ask participants to report their weekly weight change (posted on Fridays). Sample intervention posts are shown in Figure 1.…”
Section: Methodsmentioning
confidence: 99%
“…Diet tracking adherence was defined as the number of days a participant tracked their dietary intake in the MyFitnessPal app. A complete day of diet tracking was defined as any day on which the participants tracked ≥2 meals and ≥800 kcal per day [ 21 , 22 ].…”
Section: Methodsmentioning
confidence: 99%
“…Engagement, defined as any visible activity in the group (eg, posts, comments on posts, likes , and poll votes), appears to be an important predictor of outcomes [ 12 - 15 ]. The degree of engagement reported in studies of social media-delivered interventions is highly variable, ranging from an average of once per participant during the entire intervention to 11 times per week per participant during the intervention [ 12 , 13 , 15 - 21 ]. Regardless of how engaged the participants are at the beginning of these programs, engagement generally declines over time.…”
Section: Introductionmentioning
confidence: 99%
“…Some examples of micro level engagement include number of ‘likes’, count of post views, and frequency and number of user posts or replies to intervention messages ( Waring et al, 2018 ). Meanwhile, certain types of post content produced by intervention participants, such as autobiographical posts ( Pagoto et al, 2018 ), might be an indicator of affective response to intervention components, which are described as macro level engagement. These two dimensions are important to evaluate in social media–delivered interventions because, while good micro level engagement might signal overall engagement with the intervention, macro level engagement seems to be a more valid indicator of engagement with a process of behavioral change ( Yardley et al, 2016 ).…”
Section: Introductionmentioning
confidence: 99%