What to watch: Practical considerations and strategies for using YouTube for research

Sui, Wuyou; Sui, Anna; Rhodes, Ryan E.

doi:10.1177/20552076221123707

Cited by 7 publications

(7 citation statements)

References 58 publications

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“…In addition, fitness activities other than abs exercises could be assessed due to the large number of fitness videos available on YouTube. Besides, considering the YouTube platform, video metrics, such as views, upload date, engagement, and other creator contents could be taken into consideration, 71 and also the analysis of other platforms, such as Instagram, might be interesting.…”

Section: Limitations and Suggestions For Future Researchmentioning

confidence: 99%

Working (out) with fitness influencers – benefits for the fitness influencer, user health, and the endorsed brand: Key factors and the role of gender and brand familiarity

Durau,

Diehl,

Terlutter

2024

DIGITAL HEALTH

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Objective Fitness influencers have become important digital health communicators with regard to influencing consumer health behaviours, such as physical activity. We investigate how working (out) with these new communicators can generate benefits for the fitness influencer, user health, and endorsed brands. Based on the source credibility, social identity theory, and gender congruity research, this paper aims to identify the main factors that affect users’ attitudes toward the fitness influencer (influencer benefit), users’ exercise intentions (user health benefit) and their purchase intentions (brand benefit), considering user and influencer gender. Methods Two studies were conducted, both with male and female influencers and users. In study 1 (n = 496), the fitness influencer endorsed an unfamiliar brand, and in study 2 (n = 529) a familiar brand was endorsed. To test the proposed models and to estimate the path coefficients, structural equation modelling was performed. Results Key influencing factors were identified in the two studies: For attitude toward the influencer, source credibility is the most important; for exercise intention, parasocial interaction and attitude toward the behaviour are crucial; and purchase intention is largely predicted by the brand attitude. The studies revealed gender-congruent and non-congruent tendencies for female and male respondents, and different effects of unfamiliar and familiar brands. Conclusions Working (out) with fitness influencers can improve user attitudes toward the influencer, increase users’ exercise intentions, and increase brand purchase intentions, for both unfamiliar and familiar brands. Some gender congruity and some gender incongruity effects exist. The paper discusses important implications for theory and practice.

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Section: Limitations and Suggestions For Future Researchmentioning

confidence: 99%

Working (out) with fitness influencers – benefits for the fitness influencer, user health, and the endorsed brand: Key factors and the role of gender and brand familiarity

Durau,

Diehl,

Terlutter

2024

DIGITAL HEALTH

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“…The number of likes, comments, and shares, which reflect video popularity [27], were negatively correlated with DISCERN scores. This suggests that TikTok users are more likely to interact with lower-quality videos, possibly due to the platform's entertainment-oriented nature [28].…”

Section: Correlation Between Video Quality and Characteristicsmentioning

confidence: 99%

Quality of Information in Osteoporosis Videos on TikTok: Cross-sectional Study (Preprint)

Zhang,

et al. 2024

Preprint

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BACKGROUND TikTok has become a significant channel for the general public to access and adopt health information. However, the quality of health content about osteoporosis on TikTok remains underexplored. OBJECTIVE This study aimed to investigate the information quality of osteoporosis videos on TikTok. METHODS We analyzed the first 200 videos related to osteoporosis on TikTok, focusing on 128 videos that met our criteria. The quality of these videos was evaluated using quantitative scoring tools such as the DISCERN instrument and Structured Content Integrity Assessment. Additionally, the correlation between video quality and characteristics, including duration, likes, comments, and shares, was investigated. RESULTS Of the videos analyzed, 93.0% were posted by doctors, with disease knowledge being the most prevalent content (56%). The average DISCERN score was 36.51 (SD 6.87). Content integrity scores were: definition 0.61 (SD 0.77), symptoms 0.34 (SD 0.71), evaluation 0.39 (SD 0.71), risk factors 0.55 (SD 0.65), management 0.82 (SD 0.56), and outcomes 1.17 (SD 0.75). The majority of videos were rated as poor (71.09%) or fair (22.66%) in quality. DISCERN scores were significantly correlated with video duration (r=0.581, P<0.01). Engagement metrics such as likes, comments, favorites, and shares were highly interrelated but did not correlate with video quality. CONCLUSIONS Although the videos about osteoporosis on TikTok are mainly provided by doctors and contain disease knowledge, their quality is low. We found a positive correlation between video duration and video quality. High-quality videos received low attention, while popular videos were of low quality. The medical information on TikTok is currently not rigorous enough to guide patients to make accurate judgments. Due to the low quality and reliability of the information, TikTok is not an appropriate source of knowledge to educate patients.

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“…11 However, it is crucial to acknowledge that the accuracy and reliability of the videos presented on the platform can fluctuate significantly, contingent upon the credibility and expertise of the content publishers. 12 In addition, it is worth noting that social media platforms host a plethora of content promoting beliefs and medical practices that often counter established scientific evidence and consensus. 9,13 Recent research studies have highlighted several shortcomings in YouTube videos addressing various topics within the field of rehabilitation medicine.…”

Section: What Are the Clinical And Research Implications?mentioning

confidence: 99%

“…The results were displayed using a "relevance-based ranking" as the default selection, emulating the typical behavior of an everyday user conducting searches on the platform. 12,19 Given that research indicates that the majority of individuals tend to limit their exploration of online search results to the initial few pages, our study focused on the analysis of the 50 most pertinent videos available in English. 20 Excluded content were (1) advertisements, (2) duplicate videos, (3) videos shorter than 60 sec and longer than 60 min, (4) part of a video series (eg, vlogs), (5) scientific meeting recordings and medical lectures, (6) videos with language problems or missing audio or video, (7) irrelevant videos, and (8) videos featuring only guided exercise sessions.…”

Section: Video Searchmentioning

confidence: 99%

Is YouTube a Sufficient and Reliable Source to Inform Patients About Cardiac Rehabilitation?

Karataş,

Utkan Karasu,

Demirsoy

2024

Journal of Cardiopulmonary Rehabilitation and Prevention

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Purpose: There is a growing concern surrounding the utility of medical content on social media. In this study, the popularity metrics and content quality of cardiac rehabilitation (CR) videos on YouTube regarding patient education were examined. Methods: Using the search key word “cardiac rehabilitation,” we analyzed the 50 most relevant videos. Our video popularity analytics encompassed viewing rate, such as ratio, number of comments, and the video power index (VPI). We assessed content quality using the Global Quality Scale (GQS), the modified DISCERN questionnaire, Journal of the American Medical Association (JAMA) benchmark criteria, Patient Education Materials Assessment Tool for Audio/Visual Materials (PEMAT-A/V), and a novel tool, the Cardiac Rehabilitation Specific Scale (CRSS). Results: Notably, 78% of the videos were uploaded by medical organizations. The average viewing rate was 4.6 views per day. There were positive correlations between the scores from different content quality scales. Median scores for the GQS, the modified DISCERN questionnaire, JAMA benchmark criteria, and the CRSS were 3, 3.5, 2, and 5, respectively. Mean PEMAT-A/V scores were 60.4% for understandability and 38.3% for actionability. Videos published by entities other than medical centers predicted lower CRSS and GQS scores. High JAMA benchmark criteria scores were negative predictors of VPI, view rate, and number of comments. Conclusion: Our findings suggest that CR-related videos on YouTube are characterized by low popularity, average content quality and understandability, but a lack of reliability and actionability. To ensure individuals seek accurate CR information on social media platforms, we recommend directing them to videos uploaded by medical centers.

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What to watch: Practical considerations and strategies for using YouTube for research

Cited by 7 publications

References 58 publications

Working (out) with fitness influencers – benefits for the fitness influencer, user health, and the endorsed brand: Key factors and the role of gender and brand familiarity

Working (out) with fitness influencers – benefits for the fitness influencer, user health, and the endorsed brand: Key factors and the role of gender and brand familiarity

Quality of Information in Osteoporosis Videos on TikTok: Cross-sectional Study (Preprint)

Is YouTube a Sufficient and Reliable Source to Inform Patients About Cardiac Rehabilitation?

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