1994
DOI: 10.1016/0019-8501(94)90001-9
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What the marketing professional needs to know about ISO 9000 series registration

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Cited by 16 publications
(5 citation statements)
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“…External benefits (Bergman, 1994;Brown et al, 1998;Fouayzi et al, 2006;Gunnlaugsdóttir, 2002;Poksinska et al, 2004;Williams, 2004) are: (a) improvement of products provided, (b) increased market share, (c) improvement of services provided, (d) stronger competitiveness in international markets, (e) easier conformance with regulations, (f) reduction of customer claims and returns, (g) fulfillment of market requirements (minor importance), (h) improved identification and traceability, (i) facilitation of trade and reduction of transaction costs, (j) access to new markets and in particular to foreign markets, and (k) ability to charge higher prices. Therefore, notwithstanding the fact that many small enterprises seek certification mainly for external reasons (image, customers' impression of the company, conformity with regulations), it is only one more step to realize internal improvements, also (Fotopoulos & Mattas, 1999).…”
Section: Internal -Externalmentioning
confidence: 99%
“…External benefits (Bergman, 1994;Brown et al, 1998;Fouayzi et al, 2006;Gunnlaugsdóttir, 2002;Poksinska et al, 2004;Williams, 2004) are: (a) improvement of products provided, (b) increased market share, (c) improvement of services provided, (d) stronger competitiveness in international markets, (e) easier conformance with regulations, (f) reduction of customer claims and returns, (g) fulfillment of market requirements (minor importance), (h) improved identification and traceability, (i) facilitation of trade and reduction of transaction costs, (j) access to new markets and in particular to foreign markets, and (k) ability to charge higher prices. Therefore, notwithstanding the fact that many small enterprises seek certification mainly for external reasons (image, customers' impression of the company, conformity with regulations), it is only one more step to realize internal improvements, also (Fotopoulos & Mattas, 1999).…”
Section: Internal -Externalmentioning
confidence: 99%
“…The ISO 9000 series was the fastest growing standards in history and was very popular from the start (Bergman, 1994). By 2004 more than 136 countries had adopted the series as national standards, and more than 650,000 facilities had been certiWed by third-party organizations to ISO 9001:2000.…”
Section: Short Overview Of Iso 9000 Familymentioning
confidence: 99%
“…It has been found to influence “organizational buyers” perception of foreign producers (Park et al ., 1997). Easing vendor selection is in fact reported to be among the advantages of ISO 9000 registration (Bergman, 1994). Pacheco (1997) has examined ISO 9000 registration's use as an information cue in household buyers' purchase decisions and found that it significantly influenced buyers' attitudes towards products from registered firms.…”
Section: Vendor Selection and Iso 9000mentioning
confidence: 99%