“…External benefits (Bergman, 1994;Brown et al, 1998;Fouayzi et al, 2006;Gunnlaugsdóttir, 2002;Poksinska et al, 2004;Williams, 2004) are: (a) improvement of products provided, (b) increased market share, (c) improvement of services provided, (d) stronger competitiveness in international markets, (e) easier conformance with regulations, (f) reduction of customer claims and returns, (g) fulfillment of market requirements (minor importance), (h) improved identification and traceability, (i) facilitation of trade and reduction of transaction costs, (j) access to new markets and in particular to foreign markets, and (k) ability to charge higher prices. Therefore, notwithstanding the fact that many small enterprises seek certification mainly for external reasons (image, customers' impression of the company, conformity with regulations), it is only one more step to realize internal improvements, also (Fotopoulos & Mattas, 1999).…”