Information design is broadly defined as everything that we do to make ideas visible so that others can make them their own and use them for their own purposes The history of human efforts to "store information beyond the brain" suggests that there is common ground between those who today pursue the separate specialisms of managing information and designing information Examination of what information designers actually do leads to the conclusion that they and information professionals could usefully work together, and make a "benevolent colonisation" of new areas. Their cooperation could help, in particular, to rectify many of the difficulties which modern information technology puts in the way of information users Some first ideas are advanced for co-operation, and for initiatives in integrated education A first definition Information design is still an unfamiliar term. so let us start with a definmon-initiallv a broad and general one; later we shall present some more detailed and fundamental ideas.Information design covers all the activities which go to making ideas visible, to showing their structure and the relations between them-so that others can use them and make them their c~wn. Õ n that definition, we are all information designers, in our everyday and m our professional acttvilies. We are designing information when we divide what we write mto paragraphs and give it headmgs; we are designing information when we plan the layout of a record card or form. and we are designing information when we plan the structure of a database.Information design is a special case of the general human activity of designing, which consrsts of finding an expressive structure that allow s communication between human beings. It is speciai because : -the products have a high information content. usualIN expressed largely in words: -Information designers see users as an active initiating force BBho consciously know the,, want certain information, and w ho want n in order m use n for purposes they themselves have defined. It should therefore not be confused with B l~l1.1l ideas which are used to persuade people to action they had not proposed.If we define information design in this way. w can see that it covers a much larger range of activities than merely preparing information for printed presentation. It realt covers: -&dquo; marl.et ana)Bsis'―deciding who needs w hat kinds of information: -product planning-deciding what kind,, of information product are needed W meet the requirements of the market: -acquisition, selection iiid conceptual structuring of information, finding appropriate wavs of presenting the inforniation-in prose, other forms of words, and nun-verhal forms; -making decisions on format -the shape and size uf the area on which the Information appears, on typefaces of the appropriate design.sizes, spacing; and on standards for treating different kinds of information: -translating those decisions into specifications fur .1pplYlng appropriate technologies for origination and reproduction. Some history : storin...