Abstract:While museum educators are essential to engage under‐served publics in science, their communication often reinforces dominant cultural norms and disengage visitors. Why are certain communication models so dominant and why are the cultural norms that underpin these so resistant to reconceptualisation? What conceptualizations about science communication are held by museum coordinators and how representative are they of the real practices? We explored these through an interpretative phenomenological approach in t… Show more
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